Innovator's Guide to Growth: Putting Disruptive Innovation to Work

    By Scott D Anthony, Mark W Johnson, Joseph V Sinfield, Elizabeth J Altman
More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.

In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power.

With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:

Follow a market-proven process -- so your company can reliably create blockbuster businesses
Create structures, systems, and metrics -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed
Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action

Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.
Anthony is a Partner at Innosight LLC.


NEWS: The 2008 800-CEO-READ Business Book Awards - Innovation & Creativity

Posted December 11, 2008, 3:00 PM with category of General Business
The books on our 2008 shortlist for the Innovation & Creativity Category are: Iconoclast: A Neuroscientist Reveals How to Think Differently by Gregory Berns (Harvard Business Press, October 2008) What is an iconoclast? "A person who does something that others say can't be done. " Gregory Berns researched iconclasts and found that their brains function differently from the average person in three respects: perception, fear response and social intelligence. Read more

JACK COVERT SELECTS: Authors in the Press

Posted October 27, 2008, 4:11 PM with category of General Business
Marci Alboher of The New York Times recently conducted a Q&A session with Guy Kawasaki via email. One exchange for you entrepreneurs: Q. What is your advice to entrepreneurs seeking funding or growth opportunities if the credit and capital markets continue on their current course? Read more


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ISBN 9781422146033
Language English
Publish Date 06/30/2008
Publisher Harvard Business Review Press

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