Inside the Mind of the Shopper: The Science of Retailing

    By Herb Sorenson
What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In "Inside the Mind of the Shopper: The Science of Retailing," world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Sorensen analyzes consumer behavior-how shoppers make buying decisions as they move through supermarkets and other retail stores-and presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper; make the most of all three "moments of truth"; understand consumers' powerful in-store migration patterns; improve collaboration between manufacturers and retailers; learn the lessons of Stew Leonard's and other innovators; and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities.
    SHARE THIS
Embedicon
 
9780137126859

  Choose a format

Your price: $27.99
LIST PRICE: $34.99
Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $27.99 20%
25 - 99 $24.49 30%
100 - 499 $22.74 35%
500 - 999 $22.04 37%
ISBN: 9780137126859

Need 1000 or more?

Additional discounts may be available. Please call 1-800-236-7323 for more information.

You may also place an order online at the highlighted discount for any quantity over 500.
Publisher Wharton School Publishing
Language English
Published 05/2009
Availability Available
Pages 227

Interested in e-Books?Please read our brief introduction before purchasing.