Inside the Mind of the Shopper: The Science of Retailing

    By Herb Sorenson
In this book, the author uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. He reveals how consumers actually behave, move and make buying decisions. He presents powerful, tested strategies for increasing sales and designing more effective stores.

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ISBN: 9780137126859

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Language English
Pages 227
Published 05/2009
Publisher Wharton School Publishing

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