It's Not about You: A Little Story about What Matters Most in Business

    By Bob Burg, John David Mann, John David Mann

From the Publisher:

From the acclaimed, bestselling authors of "The Go-Giver," a new parable about leadership and the power of positive persuasion.

In this inspirational parable, we meet Ben, a young manager charged with persuading five hundred employees of a struggling chair manufacturer to agree to a merger as a way out of their financial woes. Facing what seems like an impossible uphill climb, Ben seeks the advice of Claire, an old friend, who introduces him to an eccentric elderly lady known simply as Aunt Elle.

Over the course of the week leading up to the crucial vote, Aunt Elle teaches Ben about the power of influence and positive persuasion. Ben also meets with each of the manufacturer's four top executives in an effort to sway them to his side, and instead comes away from each meeting with a different leadership lesson. But it's not until Ben reflects on his own experiences that he learns the critical principle so many people in positions of power fail to grasp: it's not about me, it's about you.

Written with the same light touch that made "The Go-Giver" a hit, this book is sure to resonate with anyone who wants to understand genuine leadership and subtle influence.


Bob Burg regularly speaks at sales and leadership conferences for corporations and associations, including international and Fortune 500 companies.

John David Mann is an award-winning author whose titles include the New York Times bestsellers The Red Circle and Flash Foresight and the international bestseller The Go-Giver.

John David Mann is an award-winning author whose titles include the New York Times bestsellers The Red Circle and Flash Foresight and the international bestseller The Go-Giver.


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In many situations, problems arise because we consider ourselves too much. We focus more on what we did or didn't get as opposed to what we contributed. The philosophy that one gets more by giving, was compellingly illustrated in Bob Burg and John David Mann's two books, The Go-Giver, and Go-Givers Sell More. Read more


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ISBN 9781591844198
Language English
Pages 144
Publish Date 09/01/2011
Published 09/2011
Publisher Portfolio

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