It's Not How Good You Are, It's How Good You Want to Be

    By Paul Arden

"It s Not How Good You Are, It s How Good You Want to Be" is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

The world s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity all endeavors that can be applied to aspects of modern life.

This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must."


NEWS: Paul Arden Passed Away at 67

Posted April 7, 2008, 2:44 PM with category of General Business
Paul Arden, famous for his 14 years of creativity at Saatchi & Saatchi, passed away last week. He shared his passion and made his impression on the book world with two titles: A telling profile of the bestselling author from Creativity-Online: "Paul Arden was one of the most exceptional creative directors I've known, with an individualism and passion for perfection that resulted in some of the best advertising of the 80s and 90s," said Anthony Simonds Gooding, chairman of U. K. Read more


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ISBN: 9780714843377

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Language English
Pages 128
Published 06/2003
Publisher Phaidon Press