It's Not How Good You Are, It's How Good You Want to Be

    By Paul Arden
It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket bible for the talented and timid to help make the unthinkable and the impossible possible. Advertising guru Paul Arden offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all endeavours that can be applied to aspects of modern life.
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Language English
Published 06/2003
Publisher Phaidon Press
Availability Available
Pages 128
Product Identifiers
9780714843377 — Paperback