Just Start: Take Action, Embrace Uncertainty, Create the Future

    By Leonard A Schlesinger, Charles F Kiefer
PAUL B. BROWN is a long-time contributor to the New York Times and a former writer and editor for BusinessWeek, Forbes, and Inc. Charles Kiefer is the founder of Innovation Associates, which is dedicated to helping large organizations innovate. Together with cofounder Peter Senge-whose landmark bestseller The Fifth Discipline was based on IA's work-Kiefer created the concept of the learning organization. He is a graduate of MIT with degrees in physics and management.


"This is a must-read to increase the level of innovation in your organization. You'll leave this book being able to take immediate action to learn how to innovate in a way that is right for you." - Wayne L. Delker, Senior Vice President - Chief Innovation Officer, Clorox

"Schlesinger, Kiefer, and Brown's "Just Start" is a distilled, step-by-step, proven method for how to create something new in uncertain environments." - Tom Watson, Dean, Omnicom University, and Cofounder and Vice Chairman Emeritus, Omnicom Group Inc.

"This book is one huge step in the right direction for anyone compelled to forge a dynamic future in uncertain times." - Bill Hybels, Senior Pastor, Willow Creek Community Church, and President of Board, Willow Creek Association

""Just Start" is a uniquely practical book that helps prepare the next generation of entrepreneurial leaders and will equip them with the key frameworks for success." - Marina Kim, Executive Director, Ashoka U

"In "Just Start", the authors take what the research tells us about those who have succeeded the most in volatile environments--serial entrepreneurs--and applies their lessons to the rest of us. They provide a practical, step-by-step method to navigate through complex and uncertain environments, bounce back from setbacks, and overcome obstacles. A must-read for anyone struggling with uncertainty." - Steve Mariotti, Founder, Network for Teaching Entrepreneurship



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ISBN 9781422143612
Language English
Pages 224
Publish Date 03/01/2012
Published 03/2012
Publisher Harvard Business School Press

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