Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management
This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
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|Publisher||John Wiley & Sons|