Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day

    By Paul Kurnit, Steve Lance
A step-by-step guide to creating an actionable marketing plan-fast
A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse.
What's the solution? According to Paul Kurnit and Steve Lance, it's not about copying someone else's cookie-cutter plan, or retreading your own plan from years past. There's a far more effective option: harnessing the company's own internal brain trust to create something fresh and perfectly tailored.
The authors show how to maximize collaboration among all key players in marketing, R&D, research, sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy.
Filled with easy-to-follow advice for businesses large and small, "The Little Blue Book of Marketing" is a powerful tool in a small package.
    SHARE THIS
Embedicon
 
9781591843054

  Choose a format
  •   For use in United States   United-states-16

Your price: $17.56/ea
LIST PRICE: $21.95

Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $17.56 20%
25 - 99 $15.37 30%
100 - 499 $14.27 35%
500 - 999 $13.83 37%
ISBN: 9781591843054

Need 1000 or more?

Additional discounts may be available. Please call 1-800-236-7323 for more information.

You may also place an order online at the highlighted discount for any quantity over 500.
Language English
Pages 273
Published 12/2009
Publisher Portfolio

Interested in eBooks?Please read our brief introduction before purchasing.

Look for similar items