Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns

    By John C Bogle, JR
Investing is all about common sense. Owning a diversified portfolio of stocks and holding it for the long term is a winner's game. Trying to beat the stock market is theoretically a zero-sum game (for every winner, there must be a loser), but after the substantial costs of investing are deducted, it becomes a loser's game. Common sense tells us--and history confirms--that the simplest and most efficient investment strategy is to buy and hold all of the nation's publicly held businesses at very low cost. The classic index fund that owns this market portfolio is the "only" investment that guarantees you with your fair share of stock market returns.

To learn how to make index investing work for you, there's no better mentor than legendary mutual fund industry veteran John C. Bogle. Over the course of his long career, Bogle--founder of the Vanguard Group and creator of the world's first index mutual fund--has relied primarily on index investing to help Vanguard's clients build substantial wealth. Now, with "The Little Book of Common Sense Investing, " he wants to help you do the same.

Filled with in-depth insights and practical advice, "The Little Book of Common Sense Investing" will show you how to incorporate this proven investment strategy into your portfolio. It will also change the very way you think about investing. Successful investing is not easy. (It requires discipline and patience.) But it is simple. For it's all about common sense.

With "The Little Book of Common Sense Investing" as your guide, you'll discover how to make investing a winner's game: Why business reality--dividend yields and earnings growth--is more important than market expectationsHow to overcome the powerful impact of investment costs, taxes, and inflationHow the magic of compounding returns is overwhelmed by the tyranny of compounding costsWhat expert investors and brilliant academics--from Warren Buffett and Benjamin Graham to Paul Samuelson and Burton Malkiel--have to say about index investingAnd much more

You'll also find warnings about investment fads and fashions, including the recent stampede into exchange traded funds and the rise of indexing gimmickry. The real formula for investment success is to own the entire market, while significantly minimizing the costs of financial intermediation. That's what index investing is all about. And that's what this book is all about.

    ABOUT THE AUTHOR
John C. Bogle is the founder and former chairman of The Vanguard""Group, the pioneer--and world's largest--no-load mutual fund company. One of the towering business leaders of this or any generation, Bogle has also written three books on successful investing, including "John Bogle on Investing: The First 50 Years", "Bogle on Mutual Funds", and "Common Sense on Mutual Funds".

    REVIEW QUOTES

""genuinely" provides investors with the ideal strategy for making the most of stock-market investing" ("Motley Fool's UK website," March 8, 2007) "It's an easy read that will, I suspect, quickly join Burton Malkiel's "A Random Walk Down Wall Street"and Charles Ellis's "Winning the Loser's Game"as one of the indexing crowd's favorite books."-- Jonathan Clements ("Wall Street Journal") "It's hard to argue with the eloquent logic of John C. Bogle's latest ode to index funds." ("Bloomberg Terminal," March 8, 2007). "provides an opportunity to reflect on a remarkable career and legacy." ("Financial Times," 19th March 2007)


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Your price: $13.49
LIST PRICE: $14.99
ISBN 9780470893333
Publish Date 03/14/2007
Availability Available
Language English
Publisher Wiley

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