Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth

    By Rita Gunther Mc Grath, Ian C Mac Millan
How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive? This guide includes 40 marketbusting moves and outlines 5 overall strategies companies have used to drive new growth including: change the customer experience, reconfigure products and services, and redefine key metrics.
Alexander B. van Putten lectures on entrepreneurial management at The Wharton School. He is managing director of Triad Consultants, which consults on strategy and business planning for clients ranging from P+G and MetLife to Bayer. Formerly SVP of Chrysler Capital Realty, he has also built three successful companies revolving around arbitrage and finance. Ian C. MacMillan is Dhirubhai Ambani Professor of Innovation and Entrepreneurship, Professor of Management, and Director of the Sol C. Snider Entrepreneurial Research Center at Wharton. His areas of research include new venture management, entrepreneurship, and strategic management.


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ISBN 9781422171790
Language English
Publish Date 02/16/2005
Publisher Harvard Business Review Press

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