Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth

    By Rita Gunther Mc Grath, Ian C Mac Millan
How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive? This guide includes 40 marketbusting moves and outlines 5 overall strategies companies have used to drive new growth including: change the customer experience, reconfigure products and services, and redefine key metrics.


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Pages 264
Availability Available
Publisher Harvard Business School Press
Published 04/2005
Language English
Product Identifiers
9781591391234 — Hardcover