Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage

    By Daina Middleton
Social environments can be designed to facilitate and enable participation, or they can just as easily cause disruption and disinterest. 'Marketing in the Participation Age' is based on the intrinsic motivation theory that people are motivated to seek challenges, to discover new perspectives, and in doing so, the activity itself stimulates their desire to actualise their individual human potential.

 
Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage

  Format

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Language English
Published 11/2012
Publisher John Wiley & Sons
Availability Available
Pages 205

Product Identifiers
9781118402306 — Hardcover