The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures

    By Frans Johansson
Enter innovation's most fertile breeding ground. Why is it that so many world-changing insights come from people with little or no related experience? Charles Darwin, after all, was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson argues that breakthrough ideas most often occur when we bring concepts from one field into new, unfamiliar territory. In this space - which Johansson calls the Intersection - established ideas clash and combine with insights from other fields, disciplines, and cultures, resulting in an explosion of totally new ideas. The Medici Effect - referring to a remarkable burst of creativity in Florence during the Renaissance - shows us how to get to the Intersection and how we can turn the ideas we discover there into path breaking innovations. From the insight that created the first Cherokee written language to the ideas that enabled scientists to read the mind of a monkey - The Medici Effect is filled with vivid stories of intersections across domains as diverse as business, science, art, and politics. barriers, routinely combining unlike concepts, and executing past your failures - that can enable individuals, teams, and entire organizations to create their own Medici effects in any arena of work and life.

  Choose a format
  •   For use in United States   United-states-16

Your price: $17.60/ea
LIST PRICE: $22.00

Paperback Non-returnable Discounts
Quantity Price Discount
1 - 24 $17.60 20%
25 - 99 $15.40 30%
100 - 499 $14.30 35%
500 - 999 $13.86 37%
ISBN: 9781422102824

Need 1000 or more?

Additional discounts may be available. Please call 1-800-236-7323 for more information.

You may also place an order online at the highlighted discount for any quantity over 500.
ISBN 9781422102824
Language English
Pages 207
Publish Date 10/01/2006
Published 10/2006
Publisher Harvard Business School Press