The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures

    By Frans Johansson
Enter innovation's most fertile breeding ground. Why is it that so many world-changing insights come from people with little or no related experience? Charles Darwin, after all, was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson argues that breakthrough ideas most often occur when we bring concepts from one field into new, unfamiliar territory. In this space - which Johansson calls the Intersection - established ideas clash and combine with insights from other fields, disciplines, and cultures, resulting in an explosion of totally new ideas. The Medici Effect - referring to a remarkable burst of creativity in Florence during the Renaissance - shows us how to get to the Intersection and how we can turn the ideas we discover there into path breaking innovations. From the insight that created the first Cherokee written language to the ideas that enabled scientists to read the mind of a monkey - The Medici Effect is filled with vivid stories of intersections across domains as diverse as business, science, art, and politics. barriers, routinely combining unlike concepts, and executing past your failures - that can enable individuals, teams, and entire organizations to create their own Medici effects in any arena of work and life.
    RELATED ARTICLES

800-CEO-READ BESTSELLERS: The Bestsellers of 2011

Posted December 31, 2011, 5:10 PM with category of General Business
2011 was the second year that Inc. magazine partnered with us to spread the word on what books are leaving our warehouse in great numbers every month, heading out to businesspeople and their organizations to solve problems, promote change and inspire leadership. We've now compiled the Inc. Read more

800-CEO-READ BESTSELLERS: The Bestsellers of 2010

Posted December 30, 2010, 8:57 PM with category of General Business
This year saw a big development in our monthly bestseller lists, as Inc. magazine decided to partner with us to spread the word about what books businesspeople are purchasing for themselves and their teams. Thus was born the Inc. Read more

NEWS: 2008 Best Sellers

Posted January 20, 2009, 2:00 PM with category of Publishing Industry
Below are our 2008 Best Sellers (links open in new windows/tabs) 1. How: Why How We Do Anything Means Everything. . Read more

NEWS: Medici Effect Available For Free Online

Posted February 8, 2008, 8:46 PM with category of Publishing Industry
Frans Johansson's Medici Effect is now available for free as a pdf download from his website. It is an interesting experiment for him and his publisher Harvard Business School Press to see if you can give it away and improve sales of a two and a half year old book. Love seeing this kind of experimentation. Read more


    SHARE THIS
Embedicon
 
9781591391869
eBook

  Choose a format
  •   For use in United States   United-states-16

Your price: $17.60/ea
LIST PRICE: $22.00

Paperback Non-returnable Discounts
Quantity Price Discount
1 - 24 $17.60 20%
25 - 99 $15.40 30%
100 - 499 $14.30 35%
500 - 999 $13.86 37%
ISBN: 9781422102824

Need 1000 or more?

Additional discounts may be available. Please call 1-800-236-7323 for more information.

You may also place an order online at the highlighted discount for any quantity over 500.
ISBN 9781422102824
Language English
Pages 207
Publish Date 10/01/2006
Published 10/2006
Publisher Harvard Business School Press