Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers

    By Robert Scoble, Shel Israel
From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations.

According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line.

The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways.Blogging has changed the rules of communication and competition.You can launch an effective blogging strategy and the reasons why you should.Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.

    ABOUT THE AUTHORS
Shel Israel and Robert Scoble have been friends for several years. They have appeared in the media and on conference stages many times. Both have a passion for how technology will change the world Robert Scoble is among the world's best-known tech journalists. In his day job as Startup Liaison for Rackspace, the Open Cloud Computing Company, Scoble travels the world looking for the latest developments on technology's bleeding edge. He's interviewed thousands of executives and technology innovators and reports for Rackspace TV and in social media. He can be found at scobleizer.com. You can email him at Scobleizer@gmail.com, and on social networks as Robert Scoble. Shel Israel helps businesses tell their stories in engaging ways as a writer, consultant and presentation coach. He writes The Social Beat column for Forbes and has contributed editorially to BusinessWeek, Dow Jones, Fast Company and American Express Open Forum. He has been a keynote speaker more than 50 times on five continents. You can follow him at http: //blogs.forbes.com/shelisrael and talk to him at shelisrael1@gmail.com or at most social networks as shelisrael. Shel Israel and Robert Scoble have been friends for several years. They have appeared in the media and on conference stages many times. Both have a passion for how technology will change the world Robert Scoble is among the world's best-known tech journalists. In his day job as Startup Liaison for Rackspace, the Open Cloud Computing Company, Scoble travels the world looking for the latest developments on technology's bleeding edge. He's interviewed thousands of executives and technology innovators and reports for Rackspace TV and in social media. He can be found at scobleizer.com. You can email him at Scobleizer@gmail.com, and on social networks as Robert Scoble. Shel Israel helps businesses tell their stories in engaging ways as a writer, consultant and presentation coach. He writes The Social Beat column for Forbes and has contributed editorially to BusinessWeek, Dow Jones, Fast Company and American Express Open Forum. He has been a keynote speaker more than 50 times on five continents. You can follow him at http: //blogs.forbes.com/shelisrael and talk to him at shelisrael1@gmail.com or at most social networks as shelisrael.

    REVIEW QUOTES

Scoble, a video blogger for Microsoft, and technology guru Israel have put together a bible for business bloggers. Drawn from their own experiences, as well as from numerous comments posted to their blog (http: //redcouch.typepad.com/), they have produced a book with the conversational style of blogs. Starting with a brief history of -Word-of-Mouth- products such as the ICQ global instant messaging service and web browser Firefox, and placing blogging firmly in this context, they state that blogs are -Word-of-Mouth on Steroids.- Included are interviews with company bloggers from the technology industry, of course, but also from various other businesses. Scoble and Israel outline the right and the wrong ways to blog in a business context (e.g., don't say anything you wouldn't say directly to a client or the company VP) and provide basic advice on blogging generally and on related emerging technologies. The key points of the book are that blogs are better than traditional one-way marketing because they allow instant two-way communication with customers, developing a loyalty unmatched by other marketing endeavors. In fact, if a business doesn't blog, its customers will abandon that company in favor of one that does. This book should be in all public libraries and academic business collections.--Robert Harbison, Western Kentucky Univ. Lib., Bowling Green ("Library Journal," January 15, 2006) For the past five years, Microsoft employee Scoble has maintained one of the most popular blogs on the Internet. Mixing personal notes with passionate, often-controversial commentary on technology and business, his blog is "naked"--i.e., not filtered through his employer's marketing or public relations department--a key part of its appeal. In this breezy book, Scoble and coauthor Israel argue that every business can benefit from smart "naked" blogging, whether the company's a smalltown plumbing operation or a multinational fashion house. "If you ignore the "blogosphere.".. you wo


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ISBN 9780471790235
Publish Date 04/11/2006
Language English
Publisher Wiley
Availability Available

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