Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions (Revised and Expanded)
By Dan Ariely
In the tradition of Freakonomics and Blink, a behavioral economist argues that human behavior is often anything but rational--that thoughts are not random, but instead are systematic and predictable.
Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University. He is the founder and director of the Center for Advanced Hindsight. His work has been featured in many outlets, including the New York Times, the Wall Street Journal, the Washington Post, the Boston Globe, and others. He lives in Durham, North Carolina, with his wife, Sumi, and their two creative children, Amit and Neta.
"A taxonomy of financial folly." -- The New Yorker
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