Predictably Irrational, Revised and Expanded Edition (Revised and Expanded)
By Dan Ariely
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?
Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.
"A taxonomy of financial folly." -- The New Yorker
Paperback Non-returnable Discounts
|1 - 24||$12.79||20%|
|25 - 99||$11.19||30%|
|100 - 499||$10.39||35%|
|500 - 999||$10.07||37%|
Need 1000 or more?
Additional discounts may be available. Please call 1-800-236-7323 for more information.
You may also place an order online at the highlighted discount for any quantity over 500.
|App required||iOS or Google Play|
Interested in eBooks? — Please read our brief introduction before purchasing.