Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions (Revised and Expanded)

    By Dan Ariely

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.

    ABOUT THE AUTHOR
Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University. He is the founder and director of the Center for Advanced Hindsight. His work has been featured in many outlets, including the New York Times, the Wall Street Journal, the Washington Post, the Boston Globe, and others. He lives in Durham, North Carolina, with his wife, Sumi, and their two creative children, Amit and Neta.

    REVIEW QUOTES

"A taxonomy of financial folly." -- The New Yorker


    SHARE THIS
Embedicon
 
9780061353246

  Choose a format
  •   For use in United States   United-states-16

Your price: $12.79/ea
LIST PRICE: $15.99

Paperback Non-returnable Discounts
Quantity Price Discount
1 - 24 $12.79 20%
25 - 99 $11.19 30%
100 - 499 $10.39 35%
500 - 999 $10.07 37%
ISBN: 9780061353246

Need 1000 or more?

Additional discounts may be available. Please call 1-800-236-7323 for more information.

You may also place an order online at the highlighted discount for any quantity over 500.
Language English
Pages 384
Published 05/01/2010
Publisher Harper Perennial

Interested in eBooks?Please read our brief introduction before purchasing.