Profiting from Uncertainty: Strategies for Succeeding No Matter What the Future Brings

    By Paul J H Schoemaker

An authority on strategic decision-making now takes a comprehensive approach that shows managers not only how to prepare for the unknown but how to profit from it.

From the Publisher:
What manager is not anxious about the future? We live in a white-knuckled age of rapid technological change and global instability. But uncertainty is not the enemy, says management expert Paul J. H. Schoemaker. It is where the greatest opportunities are. To unlock these opportunities, however, requires a very different approach to strategy and implementation. In this pioneering book, Dr. Schoemaker presents a systematic approach that combines concepts such as scenario planning, options thinking, and dynamic monitoring to create novel strategies for profiting from ambiguity.

Building on his experience with more than one hundred consulting projects in fields ranging from health care to manufacturing, from utilities to financial services, Schoemaker shows how major corporations throughout the world have used his pathbreaking methodology to prepare for an un-certain future and profit from it. In this first comprehensive approach to the subject, Schoemaker shows the reader (1) how to develop and analyze multiple industry scenarios, (2) craft nimble strategies with just the right amount of flexibility, (3) implement them using an options approach, and (4) make real-time adjustments through dynamic monitoring. As a leading academic thinker and practitioner, the author draws on the frontiers of decision science, organization theory, strategy, and cognitive psychology to integrate the most practical contributions these various fields have made to navigating uncertainty.

One need only follow the news to see the risks of being unprepared for change. And yet the rewards for actively pursuing new opportunities are greater than ever. More than any other capability, skill in seizing initiatives in shifting, unpredictable circumstances is the key to success. "Profiting from Uncertainty" provides a road map to do just that.


NEWS: 8CR's Top 5 International Best Selling Books for May 2010

Posted June 7, 2010, 5:21 PM with category of General Business
May sure was a busy month! It started out quiet and and then picked up some speed somewhere in the middle. About 2 weeks before the end of the month, central and Northern Wisconsin had a huge blizzard - it was almost a white-out (I know this because I had to travel that weekend to visit my mom for Mothers' Day). Read more

NEWS: October's Best Selling International Titles

Posted November 5, 2009, 8:26 PM with category of General Business
It's been awhile! A whole summer, in fact! Have you felt as much out of the loop as to what's HOT across the seas, oceans and borders of the world as I have? Read more


  Choose a format
  •   For use in United States   United-states-16

Your price: $17.99/ea
LIST PRICE: $19.99

App required iOS or Google Play
ISBN 9780743234184
Language English
Publish Date 12/24/2012
Publisher Free Press

Interested in eBooks?Please read our brief introduction before purchasing.