Purple Cow: Transform Your Business by Being Remarkable (2003. Corr. 2nd Printing)

    By Seth Godin
Godin uses the principle of the Purple Cow to show businesses how to leave behind their boring marketing strategies and stand out from the herd. Risky, edgy, and enlightening, Purple Cow will stand with Malcolm Gladwell's The Tipping Point and Godin's other books as classics of business innovation.

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Publisher Portfolio
Pages 210
Language English
Published 11/2009
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Product Identifiers
9781591843177 — Hardcover
9781596597587 — Compact Disc
9781591840213 — Hardcover