Purple Cow: Transform Your Business by Being Remarkable (2003. Corr. 2nd Printing)

    By Seth Godin
Godin uses the principle of the Purple Cow to show businesses how to leave behind their boring marketing strategies and stand out from the herd. Risky, edgy, and enlightening, Purple Cow will stand with Malcolm Gladwell's The Tipping Point and Godin's other books as classics of business innovation.
Seth Godin is the author of twelve bestselling books, a popular blogger and a successful entrepreneur. His books have been translated into more than 35 languages. He founded Squidoo.com, one of the hundred most popular websites in the United States. Godin has been a columnist for Fast Company and the Harvard Business Review and has given thousands of keynote speeches for companies, governments and non-profit organizations.


THINKER IN RESIDENCE: Thinker in Residence: Jackie Huba on Business & Books

Posted May 3, 2013, 7:28 PM with category of Marketing
In our final Thinker in Residence installment on Jackie Huba, author of Monster Loyalty, we asked Huba to share with us the business question that most inspires her and what books have most influenced her. Read on and enjoy Huba's take on business and books. Read more

NEWS: Bob's Slice of The 100 Best

Posted July 23, 2009, 5:11 PM with category of Marketing
Bob Adams at 27 gen has written a series of posts on books he liked from The 100 Best Business Books of All Time and how they apply to church leadership. His first post is about our book and Drucker's Effective Executive. His other books include: Purple Cow - blog post / book link Six Thinking Hats - blog post / book link Leading Change - blog post / book link Why We Buy - blog post (with additional here , here, and here) / book link Little Red Book of Selling - blog post / book link He ends his last post by saying: That's my quick look at "The 100 Best Business Books of All Time. Read more

JACK COVERT SELECTS: Books for Understanding Social Media

Posted June 5, 2009, 5:51 PM with category of General Business
Everybody has been asking us what books they should read to understand social media. People are trying to make sense of this newly connected world. How does Facebook affect my business? Read more

NEWS: We Are Fans Too...

Posted April 2, 2009, 3:58 PM with category of Marketing
Hugh MacLeod's tribute to Seth Godin's Purple Cow. Read more

NEWS: Seth Godin at The 99% Conference

Posted January 30, 2009, 3:11 PM with category of General Business
Seth Godin has been announced as a speaker at The 99% Conference being put on by Behance and COOL HUNTING in New York City. The conference is April 16 & 17, but you can save $100. 00 if you get early bird tickets before February 16th. Read more


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ISBN: 9781591843177

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ISBN 9781591843177
Language English
Pages 210
Publish Date 11/01/2009
Published 11/2009
Publisher Portfolio

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