Purple Cow: Transform Your Business by Being Remarkable (2003. Corr. 2nd Printing)

    By Seth Godin
Godin uses the principle of the Purple Cow to show businesses how to leave behind their boring marketing strategies and stand out from the herd. Risky, edgy, and enlightening, Purple Cow will stand with Malcolm Gladwell's The Tipping Point and Godin's other books as classics of business innovation.
    ABOUT THE AUTHOR
Seth Godin is the author of twelve bestselling books, a popular blogger and a successful entrepreneur. His books have been translated into more than 35 languages. He founded Squidoo.com, one of the hundred most popular websites in the United States. Godin has been a columnist for Fast Company and the Harvard Business Review and has given thousands of keynote speeches for companies, governments and non-profit organizations.

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Publisher Portfolio
Pages 210
Language English
Published 11/2009
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Product Identifiers
9781591843177 — Hardcover
9781596597587 — Compact Disc
9781591840213 — Hardcover