Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

    By Guy Kawasaki
More uncommon common sense from the bestselling author of "The Art of the Start."
In Silicon Valley slang, a bozo explosion is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, If the two most popular words in your company are "partner" and "strategic," and "partner" has become a verb, and "strategic" is used to describe decisions and activities that don t make sense . . . it s time for a reality check.
For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His 2004 bestseller, "The Art of the Start," has become the most acclaimed bible for small business. And his blog is consistently one of the fifty most popular in the world.
Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:
How to get a standing ovation
The art of schmoozing
How to create a community
The top ten lies of entrepreneurs
Everything you wanted to know about getting a job in Silicon Valley but didn t know who to ask
Provocative, useful, and very funny, this no bull shiitake book will show you why readers around the world love Guy Kawasaki."
Guy Kawasaki is the former Chief Evangelist of Apple and cofounder of He is the author of 11 other books, including "Enchantment", "Reality""Check", "The Art of the Start", "Rules for Revolutionaries", "How to Drive Your Competition""Crazy", and "The Macintosh Way".Attract


NEWS: BusinessWeek's Summer Reading '09

Posted July 29, 2009, 12:46 AM with category of Leadership & Management
We know summer is already starting to wane, but we haven't linked to Business Week's recommending reading for the season. Having recommended quite of few of these, we think this is a great list. Rubies in the Orchard by Lynda Resnick with Francis Wilkinson Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition by Guy Kawasaki Outliers: The Story of Success by Malcolm Gladwell Leadership in the Era of Economic Uncertainty: Managing in a Downturn by Ram Charan The First Tycoon: The Epic Life of Cornelius Vanderbilt by T. Read more

NEWS: Portfolio's Year in Review

Posted March 5, 2009, 8:46 PM with category of General Business
Portfolio publisher Adrian Zackheim posted a year in review from that house's perspective on Monday that stands out as a beacon of hope amidst all the publishing gloom of late. (As you all probably know, Portfolio is the publisher of The 100 Best. ) Adrian sums up 2008 as follows: Despite reduced store traffic through the year, Portfolio reported topline sales growth of 22% and gross margin growth of more than 50%. Read more

NEWS: Guy Kawasaki Interview at

Posted January 8, 2009, 5:17 PM with category of General Business
Guy Kawasaki's Art of the Start is one of The 100 Best Business Books of All Time (did we mention there's a book coming out), and his most recent book, Reality Check, was one of the best Entrepreneurship and Small Business books of last year. Basically, when Guy Kawasaki has something to say about business, you want to listen. And yesterday, Guy Kawasaki had something to say--about his Alltop. Read more

NEWS: The 2008 800-CEO-READ Business Book Awards - Personal Development

Posted December 8, 2008, 3:18 PM with category of General Business
The books on our 2008 shortlist for the Personal Development Category are: Ask for It: How Women Can Use the Power of Negotiation to Get What They Really Want by Linda Babcock & Sara Laschever (Bantam, February 2008) In this sequel to Women Don't Ask, which shared surprising evidence that women are often unknowingly complicit in their lack of career opportunities because they do not ask for raises, bonuses and other advantages that men do, Babcock and Laschever offer a practical guide for improving your asking skills. Populated with personal stories and how-to advice, Ask for It will be useful to help you (any person of any gender) get what you want. Total Leadership: Be a Better Leader, Have a Richer Life by Stewart D. Read more

NEWS: The 2008 800-CEO-READ Business Book Awards - Industry

Posted December 5, 2008, 8:51 PM with category of General Business
The books on our 2008 shortlist for the Industry Category are: Management Lessons from Mayo Clinic: Inside one of the World's Most Admired Service Organizations by Leonard L. Berry and Kent D. Seltman (McGraw Hill, June 2008) The Mayo brothers established and built "one of the world's most admired service organizations" with solid values and a practicality in operations that is truly clinical. Read more


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ISBN: 9781591843948

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Language English
Pages 474
Published 02/2011
Publisher Portfolio

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