Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

    By Guy Kawasaki
From competition to customer service, from innovation to marketing, Guy Kawasaki shows readers how to ignore fads and foolishness while sticking to common sense practices. He also explains how to get a standing ovation, the art of schmoozing, how to create a community and the top ten lies of entrepreneurs.
    ABOUT THE AUTHOR
Guy Kawasaki is the former Chief Evangelist of Apple and cofounder of Alltop.com. He is the author of 11 other books, including "Enchantment", "Reality""Check", "The Art of the Start", "Rules for Revolutionaries", "How to Drive Your Competition""Crazy", and "The Macintosh Way".Attract

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Publisher Portfolio
Pages 474
Availability Available
Published 02/2011
Language English