Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

    By Guy Kawasaki

More uncommon common sense from the bestselling author of "The Art of the Start."
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are "partner" and "strategic," and "partner" has become a verb, and "strategic" is used to describe decisions and activities that don't make sense" . . . it's time for a reality check.
For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His 2004 bestseller, "The Art of the Start," has become the most acclaimed bible for small business. And his blog is consistently one of the fifty most popular in the world.
Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:
- How to get a standing ovation
- The art of schmoozing
- How to create a community
- The top ten lies of entrepreneurs
- Everything you wanted to know about getting a job in Silicon Valley but didn't know who to ask
Provocative, useful, and very funny, this "no bull shiitake" book will show you why readers around the world love Guy Kawasaki.

    ABOUT THE AUTHOR
Guy Kawasaki is the former Chief Evangelist of Apple and cofounder of Alltop.com. He is the author of 11 other books, including "Enchantment", "Reality""Check", "The Art of the Start", "Rules for Revolutionaries", "How to Drive Your Competition""Crazy", and "The Macintosh Way".Attract

 
Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

  Format

Your price: $23.96
LIST PRICE: $29.95

Hardcover Non-returnable Discounts
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25 - 99 $20.96 30%
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Publisher Portfolio
Pages 474
Availability Out of Print
Published 11/2008
Language English

Product Identifiers
9781591842231 — Hardcover
9781591843948 — Paperback