Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

Hardcover Non-returnable Discount
Quantity Price Discount
1 - 24 $23.96 20%
25 - 99 $20.96 30%
100 - 499 $19.47 35%
500 + $18.87 37%

LIST PRICE: $29.95




Bestseller
December
2008


Publisher Hardcover: Portfolio
Paperback: Portfolio
Pages Hardcover: 474
Paperback: 474
Availability Hardcover: Out of print
Paperback: Available
Published Hardcover: 11/2008
Paperback: 02/2011
Language English

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

By Guy Kawasaki
Variants
Price by Quantity
$23.96


More uncommon common sense from the bestselling author of "The Art of the Start."
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are "partner" and "strategic," and "partner" has become a verb, and "strategic" is used to describe decisions and activities that don't make sense" . . . it's time for a reality check.
For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His 2004 bestseller, "The Art of the Start," has become the most acclaimed bible for small business. And his blog is consistently one of the fifty most popular in the world.
Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:
- How to get a standing ovation
- The art of schmoozing
- How to create a community
- The top ten lies of entrepreneurs
- Everything you wanted to know about getting a job in Silicon Valley but didn't know who to ask
Provocative, useful, and very funny, this "no bull shiitake" book will show you why readers around the world love Guy Kawasaki.

Product Identifiers
9781591842231 — Hardcover
9781591843948 — Paperback