The Road to Reinvention: How to Drive Disruption and Accelerate Transformation
By Josh Linkner
Companies, communities, and individuals fall for many reasons, but one of the most common--and easily avoidable--is the failure to reinvent. When people and organizations rest on prior successes rather than driving purposeful transformation, they discover too late that they have lost their market position altogether to competitors and external forces.
The most successful companies, brands, and individuals make reinvention a regular part of their business strategies. Transformation demands an ongoing process of discovery and imagination, and "The Road to Reinvention" lays out a systematic approach for continually challenging and reinventing yourself and your business. Venture capitalist and serial entrepreneur Josh Linkner identifies six elements in any business that are ripe for reinvention and shares examples, methods, and step-by-step techniques for creating deliberate, productive disruption.
Throughout "The Road to Reinvention," Linkner also explores the history--the great rise, unprecedented fall, and now rebirth--of his beloved hometown, Detroit. First rising to greatness as the result of breathtaking innovation, Detroit had generations of booming growth before succumbing to apathy, atrophy, and finally bankruptcy. Now, the city is rising from the ashes and driving sustainable success through an intense focus on reinvention. Linkner brings an insider's view of this incredible story of grit, determination, and creativity, sharing his perspective on Detroit's successes and setbacks as a profound example of large-scale organizational and personal transformation.
Change is inevitable. You need to decide: Will you drive that change, or be driven away by it? Will you disrupt or be disrupted? By choosing to deliberately reimagine your own status quo, you can secure a strong future for both your company and your career.
"Continuous reinvention has become a critical strategy to win in these challenging times. In "The" "Road to Reinvention," Josh Linkner lays out a powerful and cohesive path to help you drive your own creative disruption." --Steve Case, cofounder, AOL "Josh Linkner is a truly special entrepreneur, part of a rare breed that understands that the most important lesson on how to win in business, and in life, is to never give up. "The Road to"" Reinvention" is filled with practical tidbits for those fighting every day to become successful."--Eric Lefkofsky, CEO, Groupon"In this compelling book, Josh Linkner reminds us that no business can afford to pause in the headlong drive to meet new challenges to the status quo, that to reinvent the workplace, we have to reinvent ourselves continually as leaders. "The Road to Reinvention" is a must-read."--Deborah Hopkins, chief innovation officer, Citibank"Reinvention can be both exciting and challenging, but successfully reinventing one's self, a business, an industry, or a community can also be truly rewarding. We are in the midst of a positive reinvention in Detroit and throughout Michigan, and I encourage you to head down Josh Linkner's road to reinvention."--Rick Snyder, governor, State of Michigan""The Road to Reinvention "shows why great people and companies go stale--and how to stay fresh. Josh Linkner reveals what it takes to reboot your products, reshape your services, reengineer your operations, rethink your brand, and restart your career. This bold, uplifting book will reinvent the way that leaders and entrepreneurs do business."""--Adam Grant, professor, the Wharton School, and author, "Give and Take""Josh Linkner has laid out a comprehensive framework for reinvention and operational innovation, which is a must-read for all leaders. With numerous inspirational examples and straight talk on what you can do to reinvent your company, "The Road to Reinvention" should be mandatory reading for your entire te
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