Selling the Dream (Revised)
By Guy Kawasaki
The bestselling author of "The Macintosh Way" reveals his phenomenally successful evangelical business approach to selling, marketing, and managing.
Guy Kawasaki is the former Chief Evangelist of Apple and cofounder of Alltop.com. He is the author of 11 other books, including "Enchantment", "Reality""Check", "The Art of the Start", "Rules for Revolutionaries", "How to Drive Your Competition""Crazy", and "The Macintosh Way".Attract
NEWS: Guy Kawasaki's "Top Ten"
Posted June 15, 2009, 3:48 PM with category of General BusinessKawasaki, author of The Art of the Start, Selling the Dream and Reality Check, revealed his top ten rules for innovation at a recent technology conference. Condensed into ten nuggets, this advice comes from someone with a wealth of experience and knowledge to share, but is broken down nicely. Points like focusing on value, sharing with others, and staying innovative will sound familiar, yet inspiring, to many, but surprising points like "be crappy" reveal that sometimes the delays that come with perfectionism can be a great hindrance to companies. Read more