Smart Growth: Building an Enduring Business by Managing the Risks of Growth

    By Edward D Hess

Wall Street believes that all public companies should grow smoothly and continuously, as evidenced by ever-increasing quarterly earnings, and that all companies either "grow or die." Introducing a research-based growth model called "Smart Growth," Edward D. Hess challenges this ethos and its dangerous mentality, which often deters real growth and pressures businesses to create, manufacture, and purchase noncore earnings just to appease Wall Street.

Smart Growth accounts for the complexity of growth from the perspective of organization, process, change, leadership, cognition, risk management, employee engagement, and human dynamics. Authentic growth is much more than a strategy or a desired result. It is a process characterized by complex change, entrepreneurial action, experimental learning, and the management of risk. Hess draws on extensive public and private company research, incorporating case studies of Best Buy, Sysco, UPS, Costco, Starbucks, McDonalds, Coca Cola, Room & Board, Home Depot, Tiffany & Company, P&G, and Jet Blue. With conceptual innovations such as an Authentic Earnings and Growth System framework, a seven-step growth funnel pipeline, a Growth Decision Template, and a Growth Risks Audit, Hess provides a blueprint for an enduring business that strives to be better, rather than simply bigger.

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Harvey Schachter of The Globe and Mail has listed what he believes are The top 10 Business Reads of 2010. With a bias toward practical and immediately applicable books over "big idea" titles, this is an especially great list for managers. He chose: The Executive and the Elephant: A Leader's Guide for Building Inner Excellence by Richard Daft, Jossey-Bass The Management Mythbuster by David Axson, John Wiley & Sons Hundred Percenters: Challenge Your Employees to Give It Their All, and They'll Give You Even More by Mark Murphy, Jossey-Bass Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath, Broadway Drive: The Surprising Truth about What Motivates Us by Daniel Pink, Riverhead How To Hire A-Players: Finding the Top People for Your Team- Even If You Don't Have a Recruiting Department by Eric Herrenkohl, John Wiley & Sons Mojo: How to Get It, How to Keep It, How to Get It Back If You Lose It by Marshall Goldsmith, Hyperion Get Rid of the Performance Review: How Companies Can Stop Intimidating, Start Managing—And Focus on What Really Matters by Samuel Culbert with Lawrence Rout, Business Plus Smart Growth: Building an Enduring Business by Managing the Risks of Growth by Edward Hess, Columbia Business School Good Boss, Bad Boss: How to Be the Best. Read more


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Language English
Pages 230
Published 03/2010
Publisher Columbia University Press

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