The Social Animal: The Hidden Sources of Love, Character, and Achievement

    By David Brooks
With unequaled insight and brio, David Brooks, the "New York Times" columnist and bestselling author of "Bobos in Paradise, "has long explored and explained the way we live. Now, with the intellectual curiosity and emotional wisdom that make his columns among the most read in the nation, Brooks turns to the building blocks of human flourishing in a multilayered, profoundly illuminating work grounded in everyday life.
This is the story of how success happens. It is told through the lives of one composite American couple, Harold and Erica--how they grow, push forward, are pulled back, fail, and succeed. Distilling a vast array of information into these two vividly realized characters, Brooks illustrates a fundamental new understanding of human nature. A scientific revolution has occurred--we have learned more about the human brain in the last thirty years than we had in the previous three thousand. The unconscious mind, it turns out, is most of the mind--not a dark, vestigial place but a creative and enchanted one, where most of the brain's work gets done. This is the realm of emotions, intuitions, biases, longings, genetic predispositions, personality traits, and social norms: the realm where character is formed and where our most important life decisions are made. The natural habitat of" The Social Animal.
Drawing on a wealth of current research from numerous disciplines, Brooks takes Harold and Erica from infancy to school; from the "odyssey years" that have come to define young adulthood to the high walls of poverty; from the nature of attachment, love, and commitment, to the nature of effective leadership. He reveals the deeply social aspect of our very minds and exposes the bias in modern culture that overemphasizes rationalism, individualism, and IQ. Along the way, he demolishes conventional definitions of success while looking toward a culture based on trust and humility.
"The Social Animal" is a moving and nuanced intellectual adventure, a story of achievement and a defense of progress. Impossible to put down, it is an essential book for our time, one that will have broad social impact and will change the way we see ourselves and the world.

NEWS: A new inBubbleWrap giveaway: The Social Animal

Posted March 25, 2011, 11:51 AM with category of General Business
The Social Animal is, in part, a book about success--what really drives us toward the superficial accomplishments we tout, where ambition stems from--, but more so it looks at the human experience from numerous perspectives: sociological, neurological, philosophical, anecdotal. He ponders rich questions about how our character is built and evolves, why we remain our own deepest mystery. Brooks succeeds in winding many threads together into a tight braid of story, research, and reflection, with humor and insight. Read more

JACK COVERT SELECTS: Jack Covert Selects – Ten Steps Ahead

Posted March 11, 2011, 11:57 AM with category of General Business
Ten Steps Ahead: What Separates Successful Business Visionaries From the Rest of Us by Erik Calonius, Portfolio, 256 pages, $25. 95, Hardcover, March 2011, ISBN 9781591843764 There’s a lot of press being given to The Social Animal right now, a wonderfully written new book by David Brooks built around the latest research from numerous fields—most notably brain science and the unconscious mind. But there is another book coming out soon that also delves heavily into the latest research on brain science that we hope grabs your attention, Erik Calonius’s Ten Steps Ahead. Read more


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Language English
Pages 448
Published 01/2012
Publisher Random House Trade

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