Starfish and the Spider: The Unstoppable Power of Leaderless Organizations

    By Ori Brafman, Rod A Beckstrom
If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg it grows a new one, and the old leg can grow into an entirely new starfish.

What's the hidden power behind the success of Wikipedia, craigslist, and Skype? What do eBay and General Electric have in common with the abolitionist and women's rights movements? What fundamental choice put General Motors and Toyota on vastly different paths? How could winning a Supreme Court case be the biggest mistake MGM could have made?

After five years of ground-breaking research, Ori Brafman and Rod Beckstrom share some unexpected answers, gripping stories, and a tapestry of unlikely connections. "The Starfish and the Spider" argues that organizations fall into two categories: traditional "spiders," which have a rigid hierarchy and top-down leadership, and revolutionary "starfish," which rely on the power of peer relationships.

"The Starfish and the Spider" explores what happens when starfish take on spiders (such as the music industry vs. Napster, Kazaa, and the P2P services that followed). It reveals how established companies and institutions, from IBM to Intuit to the US government, are also learning how to incorporate starfish principles to achieve success. The book explores:

* How the Apaches fended off the powerful Spanish army for 200 years
* The power of a simple circle
* The importance of catalysts who have an uncanny ability to bring people together
* How the Internet has become a breeding ground for leaderless organizations
* How Alcoholics Anonymous has reached untold millions with only a shared ideology and without a leader

"The Starfish and the Spider" is the rare book that will change how you understand the world around you.

    ABOUT THE AUTHOR
ORI BRAFMAN is an entrepreneur and author of "The Starfish and the Spider". He is a sought-after speaker who has presented before audiences at Microsoft, Amazon, and Stanford Business School. He lives in San Francisco.

    RELATED ARTICLES

NEWS: Sway: The Irresistable Pull of Irrational Behavior

Posted August 5, 2008, 7:43 PM with category of General Business
The other day I had an interesting conversation with the two Brafman brothers -- Ori and Rom -- who wrote Sway: The Irresistible Pull of Irrational Behavior. Turns out we shouldn't always trust our gut instinct. I just posted the podcast if you'd like to learn why that's true. Read more


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ISBN 9781101216408
Language English
Publish Date 10/04/2006
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