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The Thank You Economy
The Thank You Economy isn’t some abstract concept or wacky business strategy. It’s the way we buy and sell, the way we’re interacting as consumers, as employees, as entrepreneurs, on all levels, right now. The way our marketplace operates has been evolving right before our eyes. Top-down, one-way exchanges are gone, replaced by relationships based on open, honest, and constant communication between customers and business. Today, individuals and brands that “out-care” their competition see the biggest returns.
In The Thank You Economy, Gary Vaynerchuk offers compelling, data-driven evidence that we have entered into an entirely new business era. Covering everything from the consumer to the CEO, Vaynerchuk contends that the people and companies harnessing the word-of-mouth power coming from the Internet and especially social media—those that can shift their outlook and operations to be more customer-aware and fan-friendly—will pull away from the pack and profit.
ABOUT THE AUTHOR
Gary Vaynerchuk is a thirty-five-year-old self-trained wine and social-media expert who has revolutionized the wine industry. His cultlike following is the result of his unconventional, often irreverent commentary on wine, combined with his business acumen and foresight to use social media tools to reach an untapped audience. He hosts a daily webcast called Wine Library TV that attracts more than 90,000 viewers each day. Additionally, through his digital consulting agency, VaynerMedia, he has worked with various Fortune 500 companies on digital and social media strategy.