Tipping Point: How Little Things Can Make a Big Difference

    By Malcolm Gladwell
An introduction to the Tipping Point theory--first presented in a series of articles in The New Yorker--explains how minor changes in ideas and products can increase their popularity and how small adjustments in one's immediate environment can alter group behavior.
    ABOUT THE AUTHOR
Malcolm Gladwell is a staff writer for The New Yorker. He was formerly a business and science reporter at the Washington Post.

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ISBN 9780759574731
Publish Date 10/31/2006
Availability Available
Publisher Little, Brown and Company
Language English