Tipping Point: How Little Things Can Make a Big Difference

    By Malcolm Gladwell
An introduction to the Tipping Point theory--first presented in a series of articles in The New Yorker--explains how minor changes in ideas and products can increase their popularity and how small adjustments in one's immediate environment can alter group behavior.

 
Tipping Point: How Little Things Can Make a Big Difference

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Publisher Little Brown and Company
Pages 288
Language English
Published 03/2000
Availability Available

Product Identifiers
9780316316965 — Hardcover
9780316346627 — Paperback
9781586217457 — Compact Disc