Ultimate Guide to Local Business Marketing

Ultimate Guide to Local Business Marketing

By Perry Marshall and Talor Zamir

Google local ads return local business links in more than a billion daily searches. Let Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. You'll learn the critical business difference between local search, paid search and search engine marketing strategies, master the components of high-converting campaigns, and get practical tips on developing effective content, positive web reviews, and social outreach.

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Book Information

Publisher: Entrepreneur Press
Publish Date: 02/09/2016
Pages: 220
ISBN-13: 9781599185781
ISBN-10: 1599185784
Language: English

Full Description

Google local ads return local business links in more than a billion daily searches. Let Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. You'll learn the critical business difference between local search, paid search and search engine marketing strategies, master the components of high-converting campaigns, and get practical tips on developing effective content, positive web reviews, and social outreach. This expert guide delivers the tools to build an entire local marketing campaign for your local business.

About the Authors

Perry Marshall is the #1 author and world's most-quoted consultant on Google advertising and his previous edition of Ultimate Guide to Facebook Advertising was hailed as a "must-read" for anyone selling on Facebook.

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Perry Marshall is the number-one author and world's most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save billions of dollars in "AdWords stupidity tax." His Chicago company, Perry S. Marshall and Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. M

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