The Ultimate Question: Driving Good Profits and True Growth

    By Frederick F Reichheld, Fred Reichheld
Based on extensive research, 'The Ultimate Question' shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation.
Reichheld is a director of Bain & Company, a leading strategy consulting firm headquartered in Boston. He is also a frequent speaker to major business forums and groups of senior executives. He is a graduate of Harvard College and Harvard Business School Fred Reichheld, Director Emeritus and Fellow at Bain & Company, is the bestselling author of The Loyalty Effect (1996) and Loyalty Rules (2001), both published by HBS Press.


STAFF PICKS: Todd's Favorite Business Books of 2008

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NEWS: Defending the business book genre.

Posted March 19, 2008, 2:18 PM with category of General Business
It seems just a bit ironic that the last page in April's Fast Company is a grueling review and warning of the business section of your local bookstore. Especially considering more than a handful of business book authors--including the Heath brothers, Dan Roam, Amy Sutherland*, Tim Ferriss, Robert Scoble, Fred Krupp--contributed to or were mentioned in the issue. The last page is Elizabeth Spiers' (founding editor of Gawker and Dealbreaker) article "Library of the Living Dead. Read more

NEWS: Bzzz...

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Last night Jon and I listened to a speech from Malcolm Faulds of BzzAgent -- the company founded by Dave Balter, author of Grapevine. I'm still fascinated by what BzzAgent is doing. Dave created BzzAgent to harness the power of word-of-mouth. Read more

NEWS: 2006 Bestsellers (a little late)

Posted March 27, 2007, 7:33 PM with category of General Business
Some folks started asking us for the 2006 bestsellers. Some how we forgot to do this right after the New Year, and I know many of you are dying to hear the results. One note on methodology: We award points to a book's position on our monthly list, as well as the number of months it appears on our lists. Read more


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ISBN 9781591397830
Language English
Pages 211
Publish Date 02/01/2006
Publisher Harvard Business School Press