Up and Out of Poverty: The Social Marketing Solution

    By Philip Kotler, Nancy R Lee
Here, Kotler and Lee remind us that 'markets' are people. A series of remarkable case studies demonstrate conclusively the power of social marketing to release the creative energy of people to solve their own problems.
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9780137141005

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Language English
Published 06/2009
Publisher Wharton School Publishing
Availability Available
Pages 341
Product Identifiers
9780137141005 — Hardcover