We First: How Brands and Consumers Use Social Media to Build a Better World

Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $20.80 20%
25 - 99 $18.20 30%
100 - 499 $16.90 35%
500 + $16.38 37%

LIST PRICE: $26.00


Language English
Published 06/2011
Publisher Palgrave Mac Millan
Availability Available
Pages 250

We First: How Brands and Consumers Use Social Media to Build a Better World

    By Simon Mainwaring
Format
Price
$26.00
   SUMMARY

A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle as well as a bold plan for how corporations need to rethink their strategies.

Product Identifiers
9780230110267 — Hardcover