We First: How Brands and Consumers Use Social Media to Build a Better World
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Hardcover

We First: How Brands and Consumers Use Social Media to Build a Better World

    By Simon Mainwaring
Format
Price
$26.00
   SUMMARY
Mainwaring examines a new practice in which brands aim to earn consumer loyalty and profit, while creating a pillar of sustainable social change. The book assesses how innovative practices answer the pressing issue facing business today: how modern capitalism can satisfy the need for both profit and sustainability.
Product Identifiers
9780230110267 — Hardcover