What the Customer Wants You to Know: How Everybody Needs to Think Differently about Sales

    By Ram Charan
The sales process often turns into a war about price - a frustrating, unpleasant war that takes all the fun out of selling. But there's a better way to think about sales: instead of starting with your product of service, start with the customer's problems. This book shows you how.

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ISBN: 9781591841654

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Language English
Published 01/2008
Publisher Portfolio
Availability Available
Pages 178

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