What Would Google Do?
By Jeff Jarvis
An indispensable manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do?
NEWS: Google Reader
Posted July 25, 2011, 8:36 PM with category of General BusinessWe were discussing the new Google eReader via email here last week, when Roy replied with the following: Big Shock: Roy has never used Google anything. I think it's a government conspiracy. Happy Tuesday! Read more
EXCERPTS: An Excerpt from The Network Is Your Customer
Posted January 10, 2011, 4:51 PM with category of General BusinessThe following excerpt comes from The Network Is Your Customer by David L. Rogers, a book being released tomorrow by Yale University Press. Rogers is the executive director of the Center on Global Brand Leadership, and his book has received endorsements from great thinkers like Jeff Jarvis (What Would Google Do? Read more
NEWS: Jeff Hayzlett's Business Library
Posted April 27, 2010, 6:35 PM with category of General BusinessIf you know who Jeff Hayzlett is, it is probably from his appearances on television or his Twitter footprint. But the chief marketing officer of Kodak is now venturing into the wonderful world of analog with his new book, The Mirror Test: Is Your Business Really Breathing? , being released by Business Plus in May. Read more
NEWS: The 800-CEO-READ Business Book Awards of 2009
Posted December 15, 2009, 3:00 PM with category of General BusinessThe 800-CEO-READ Business Book of the Year Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System—And Themselves by Andrew Ross Sorkin, Viking Books, 624 pages, $32. 95 Even though Too Big to Fail was written during the same year the financial collapse occurred, Andrew Ross Sorkin has written what we predict will be the definitive book on the subject. Sorkin not only tells a gripping “perfect storm” story—reporting the gory details as our 401k’s disappeared and our financial system became nationalized—but he humanizes the players as well, resulting in an imminently readable, albeit lengthy, book. Read more
NEWS: Crowdsourced Entrepreneurial Reads
Posted September 14, 2009, 7:17 PM with category of General BusinessA few weeks ago, Fred Wilson from avc. com kicked up interest in books that entreprenuers should read. Fred, in particular, made the point that "there is way more insight to be gained from stories than from business books. Read more
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