What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands

    By Ryan Mathews, Watts Wacker
Storytelling is universal in that every society, at every stage of history, has told stories. This text offers business readers a comprehensive storytelling tool chest and practical help in executing a modern storytelling strategy in their companies.
FRED CRAWFORD is executive vice president and global sector leader of Cap Gemini Ernst & Young's consumer products, retail, and distribution consulting practice. From his base in New York City he travels the globe working with senior executives on how to reach today's elusive consumer.
RYAN MATHEWS is a principal at FirstMatter LLC, a leading futurist firm that works with companies such as Procter & Gamble, Unilever, Grey Advertising, General Motors, Georgia-Pacific, and Coca-Cola to anticipate the trends shaping corporate America, global business, and e-commerce.

"From the Hardcover edition." Watts Wacker FirstMatter LLC, a company bringing the future to corporations, and is the futurist at one of the nation's foremost think tanks.


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ISBN 9780132704199
Language English
Publish Date 07/26/2010
Publisher FT Press

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