Where Good Ideas Come from: The Natural History of Innovation

Hardcover Non-returnable Discount
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LIST PRICE: $26.95

Language English
Pages Hardcover: 326
Paperback: 336
Availability Hardcover: Available
Paperback: Available
Publisher Hardcover: Riverhead Books
Paperback: Riverhead Books
Published Hardcover: 10/2010
Paperback: 10/2011

Where Good Ideas Come from: The Natural History of Innovation

By Steven Johnson
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The printing press, the pencil, the flush toilet, the battery--these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out applicable approaches and commonalities that seem to appear at moments of originality. "Where Good Ideas Come From "gives us both an important new understanding of the history of innovation and a set of useful strategies for cultivating our own creative breakthroughs.
Steven Johnson's newest book, "Future Perfect," is now available from Riverhead Books.

Product Identifiers
9781594487712 — Hardcover
9781594485381 — Paperback