Why We Buy: The Science of Shopping: Updated and Revised for the Internet, the Global Consumer, and Beyond (Updated, Revised)

    By Paco Underhill
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture--full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world's emerging markets.
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:
- The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
- A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.
Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to "The Wall Street Journal" and "The New York Times". He lives in New York City.


NEWS: Business Book Humiliations

Posted August 3, 2010, 1:43 PM with category of General Business
Penguin's Portfolio imprint specializes in business books, and their Portfolio Javelin blog ("Business, Business Books, and the Business of Books") is a great read for any of us business book geeks. Yesterday, Will Weisser, Vice President and Associate Editor of Portfolio, wrote an entry inspired by a post in the Guardian's blog in which the author, Robert McCrum, confessed, despite his education and exposure to great books, that he had never read Middlemarch by George Eliot (if you too have not read Middlemarch, I highly recommend remedying that this summer--it's one of my favorites. ) McCrum then invites readers to share their book humiliations by listing the books that they regret never having read. Read more

NEWS: Bob's Slice of The 100 Best

Posted July 23, 2009, 5:11 PM with category of Marketing
Bob Adams at 27 gen has written a series of posts on books he liked from The 100 Best Business Books of All Time and how they apply to church leadership. His first post is about our book and Drucker's Effective Executive. His other books include: Purple Cow - blog post / book link Six Thinking Hats - blog post / book link Leading Change - blog post / book link Why We Buy - blog post (with additional here , here, and here) / book link Little Red Book of Selling - blog post / book link He ends his last post by saying: That's my quick look at "The 100 Best Business Books of All Time. Read more

NEWS: Our Response to BusinessWeek

Posted February 9, 2009, 3:32 AM with category of General Business
There are only a few people in the media who know business books as well as Jack and I. Hardy Green, an associate editor at BusinessWeek, is one of those people. We met with Hardy in New York two weeks ago and he quickly commenced with critiquing our selections for The 100 Best. Read more

NEWS: The Behavioral Economics of Penguin Classics and A Long Tail Discussion

Posted July 21, 2008, 6:03 PM with category of General Business
The Penguin Blog has an excellent post on behavioral economics and why people buy more Penguin Classics than other publishers. Sales Managaer Fiona Buckland has obviously been following business literature, as she references not only the classic Why We Buy, but also recenty released Predictable Irrational and Nudge--the latter of which they've recently acquired the paperback rights to and will be releasing in January. (In her post, Buckland also links to a great review of Predictably Irrational from The Guardian) Seth Godin had a very interesting post on the profitability of The Long Tail on Friday. Read more


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ISBN 9780684849140
Language English
Pages 256
Publish Date 06/01/2000
Published 12/2008
Publisher Simon & Schuster

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