Jason Burby


Books by Jason Burby


9780071847865

Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing

Available in: Hardcover

In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn't matter how many views or followers or clicks you get. The only thing that matters is: Does it Work?

Written by POSSIBLE's Global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works. You'll learn how to:

SET GOALS: Understand the importance of defining success and targets upfront for every initiative--and your business as a whole.

INSPIRE BRILLIANT CREATIVE: Leverage data and insights to empower and drive creativity, spark ideas and drive innovation.

MEASURE WHAT MATTERS: Focus efforts on the things that matter and drive real improvement.

MAKE A DIFFERENCE: Know that you have contributed to measureable success in whatever you do.

If you've ever wondered if your digital marketing is working, this book will help you reevaluate everything you're doing. By following 10 key principles, you'll be able to measure the data that really matters, launch the initiatives that really pay off, and inspire the creativity that really drives an effective campaign. You'll hear the personal insights of the world's greatest business leaders and the professional triumphs (and tumbles) of the world's biggest brands. You'll learn how to hire and inspire the rare creative "unicorns" who turn marketing into magic. You'll find new ways to turn data into ideas and obstacles into opportunities. You'll turn web site visitors into followers, followers into sharers, and sharers into your very best customers.

In our new world of small screens, big ideas, and even greater competition, you have to ask the tough questions if you want to succeed. Does it Work? has the answers.

9780470124741

Actionable Web Analytics: Using Data to Make Smart Business Decisions

Available in: Paperback
Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions--and many more--using their decade of experience in Web analytics.