Dan S Kennedy

Books by Dan S Kennedy


No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits

Available in: Paperback
"The ultimate no holds barred plan to securing new customers and maximum profits"--Cover

No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social M

Available in: Paperback
To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing.

Daring readers to stop accepting non-monetizable "likes" and "shares" for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are -- another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct-response marketing rules Kennedy has himself found effective in all other mediums.

This book covers how to stop being a wimp and make the switch from a passive content presence into an active conversion tool; how to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service); creating raving fans that create introductions to their networks; how to move cold social media traffic into customers; the role of paid media and how to leverage social media advertising to drive sales.


No B.S. Marketing to the Affluent: The Ultimate, No Holds Barred, Take No Prisoners Guide to Getting Really Rich

Available in: Paperback
"No holds barred, take no prisoners guide to getting really rich"--Cover.

No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich

Available in: Paperback
Revised edition of the author's No B.S. ruthless management of people & profits, published in 2008.

No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying I

Available in: Paperback
Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality--YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING--NOT PURCHASED OUTRIGHT.

Kennedy and his co-authors don't offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won't learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn't about buying brand power. It's about getting a highly valuable brand--FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe-- customers who believe in, promote and buy your brand.


The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign

Available in: Paperback
"Benefiting from the authors combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn't illustrated by real-life business campaigns and shown step by step how to build a results-producing promotional campaign that literally pushes the envelope for new business and sales"--

No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses

Available in: Paperback
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan from marketing master Kennedy delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.

The No BS Marketing to Seniors and Leading Edge Boomers & Seniors

Available in: Paperback
For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.

No B.S. Grassroots Marketing: The Ultimate No Holds Barred Take No Prisoner Guide to Growing Sales and Profits of Local Small Businesses

Available in: Paperback

Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower you to take on big box companies and distant discounters using your best assetyour ability to bond directly with your consumers. Armed to go "grassroots," you're given winning strategies to take your marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term.

No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity

Available in: Paperback

FREE -- Insider's Circle Trial Membership, Newsletter, Audio Program, Special Webinar Series, and More!


Millionaire maker Dan S. Kennedy and marketing strategist Jason Marrs dare you to re-examine your every belief about pricing and empower you to take a more creative, more effective, bold approach to your price--and prosperity.

Kennedy and Marrs don't offer little tricks, like new ways to say 50% off, half off, or 2 for 1. They tell you the secret to setting prices for the greatest gain. Then they teach you how to avoid the ultimate price and fee failures--like attracting customers who buy by price. You'll discover how to compete with FREE, learn how to discount without damage, and uncover the key to price elasticity. Most importantly, you'll grasp how to use price to your extreme advantage and grant yourself the power to be as profitable as possible.

Reveals: The 9 ultimate price and fee failures The trick behind discounting without devaluing The 5 price-related propositions to be concerned with The million-dollar secret behind "FREE" How to win price wars with competitors Why price cutting isn't the cure for the recession and what is And More

"All I can say is wow. I had been having a difficult time accepting that we can justify a slightly higher than usual price for our product until I read Chapter 7. The examples and stories in "No B.S. Price Strategies" made what would typically be a dull read - fun and interesting. Thanks for taking this useful information and making it enjoyable."
--Robin Strickland, Co-Founder, BigLittleFudge.com


The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!

Available in: Paperback

Let's face it - the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers.

In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget.

Packed with updated examples, marketing techniques, and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge.


The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost Your Sales.

Available in: Paperback
Rev. ed. of: The ultimate sales letter: attract new customers, boost your sales. 3rd ed. 2006.

No B.S. Wealth Attraction in the New Economy

Available in: Paperback
The old economy is shattered, and GONE FOREVER. It's never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. HOWEVER, when it comes to wealth, one instrumental reality is unchanged: No matter the economic conditionsbooms or recessions, including the fast-emerging New Economythere is wealth. And who better to show you how to lure, bait, attract, and become a magnet for it than "Millionaire Maker" Dan S. Kennedy? Kennedy covers: - How to experience The Phenomenon - attract more wealth in the next 12 months than in the previous 12 years! - Wealth Inhibitiondo you suffer from it? - Why Positive Thinking alone is worthless - Your #1 Entrepreneurial Responsibility - Is there a 'dirty little secret' behind many wealthy entrepreneurs? - The worst of all wealth-defeating habits - Are you an 'opportunity thinker' - or are you guilty of 'outcome thinking'? - " Do what you love and the money will follow" B.S. that's hazardous to your wealth - How to Stop playing Blind Archery - 12 Ways To Increase Your 'Personal Value' - Why you must STOP thinking about Income! - The 90 Day Experiment that may change your life forever

No B.S. Business Success in the New Economy

Available in: Paperback
Previously published under title: No B.S. business success.

No B.S. Sales Success in the New Economy

Available in: Paperback
In The New Economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than "Millionaire Maker" Dan Kennedy? Kennedy covers: - Adapting to The New Economy Consumer - How to STOP PROSPECTING Once And For Alland why you must - Put the awesome power of TAKEAWAY SELLING to workin any environment - If you're in a commodity business, get out!how to Re-Position, escape commoditization, and safeguard price and profits in the heightened competition of The New Economy - The One Thing to do, to leverage The New Economy's "Chaos of Choices" to your benefit - How Dumb Salespeople Work 10X Harder Than Necessary, by under-utilizing this one tool - The 6-Step No BS Sales Process: finally, a reliable system you can stick with! - 6 Ways Sales Professionals Sabotage Themselves - BS that Sales Managers shovel onto salespeoplebeware! - How to switch from One-to-One to One-to-Many with Technical Tools - 8 Steps to getting past any "No" - How to CREATE TRUST (FAST) in the trust-damaged, post-recession world

No B.S. Marketing to the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich [With CD]

Available in: Paperback
Kennedy explains how businesses small and large can adapt in the coming years by tapping into the affluent consumer segment--consumers with an unprecedented willingness to buy.

No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich [With CD]

Available in: Paperback
Here it is: no warm n fuzzies, no academic theoriesjust hard-core strategies from real world trenchesthe long-overdue management book no one but Dan Kennedy would dare to write. This is your permission slip to take back control of your business, enforce standards, manage for maximum profit and actually get performance from your people! Kennedy covers: The true nature of employer-employee relationships: friendly while you feed them (Why ownership mentality is a futile and dangerous goal) The two most crucial (and liberating) management decisions The worst number in business is(fix this before it's too late!) Leadership is vastly overrated: a new, rational model for profitable productivity Why and how to make marketing the masterall others servants Mice at play, and how to get compliance when the cat's away Finding the magic GE-Spot for your particular business greatest success with its customers Fairness be damnedto the winners the spoils (it's time to start paying for performance, not for showing up) Is a happy workplace a productive workplace? a serious look at the new, fun mandatelies the management theorists sell Managing the sales processthe biggest instant improvement (more $ now!)

No B.S. Sales Success in the New Economy [With CDROM]

Available in: Paperback
Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today's top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there. Dan and his elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc. to use in 'ordinary' businesses including retail stores, restaurants, sales careers - reveal their radically different, super profitable methods and share actual advertising and marketing examples from their businesses! Also, sit in on a discussion of the hottest marketing techniques on the audio CD inside. Discover customer-getting, sales-boosting tactics you never new existed!