Vinay Couto is a principal with PwC US.
JOHN PLANSKY is an executive at State Street.
DENIZ CAGLAR is a principal with PwC US.
The authors bring more than 70 years of combined strategy and business transformation consulting experience and the unrivaled industry and functional capabilities of the PwC network to solve companies' toughest problems and help them capture their greatest opportunities. Strategy& is PwC's strategy consulting business.
