The Group of 33

Books by The Group of 33


The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable

Available in: Hardcover
In 2003, Godin's "Purple Cow" challenged organizations to stand out in a world of brown cows--i.e. to create a "big moo." For this follow-up book, he worked with 32 of the world's smartest thinkers to gather insights for the concept. The result is a simple book that's fun to read and perfect for groups to share, discuss, and apply.