Carlye Adler


Books by Carlye Adler


9780470521168

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-And Revolutionized an Industry

Available in: Hardcover, eBook
How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.

In "Behind the Cloud," Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

9780071481519

The Business of Changing the World: Twenty Great Leaders on Strategic Corporate Philanthropy

Available in: Hardcover, eBook

All across the globe, companies large and small are making a tremendous difference in the lives of others and, in turn, are enhancing employee performance, boosting morale, lowering turnover, and heightening brand recognition. In "The Business of Changing the World," Marc Benioff and 19 other leaders share their corporate philanthropy secrets for the first time, revealing how any company can start their own program and reap enormous benefits.

This inspiring collection of testimonies brings to light the need for community giving, the challenges of implementing a philanthropic initiative, and the qualities CEOs must possess in order to make their programs a success. Most important, it highlights the tremendous rewards society and businesses stand to earn.

These are just a few of the extraordinary leaders you'll hear from: Michael Dell explains how making a commitment to environmentally sustainable products isn't just the right thing to do-it makes good business sense Alan Hassenfeld, the chairman of Hasbro-a pioneer of the integrated corporation-shares why he believes he owes a debt to the children of the world and how Hasbro expanded its reach beyond the playroom UPS CEO Mike Eskew demonstrates how his company delivers on its legacy by adhering to a set of core values Timberland president and CEO Jeffrey Swartz tells how, by integrating social justice into its business model, the company represents the apex in innovation in CSR Michael Milken reveals how applying best business approaches to healthcare and education can have a positive impact on the U.S. economy

In "The Business of Changing the World," these trailblazers reveal why your company can-and should-start making the world a better place."

9781119196426

The Power of Positive Destruction: How to Turn a Business Idea Into a Revolution

Available in: Hardcover

It's no longer good enough to build a company to last; today it's about building a company to ignite change. The Power of Positive Destruction reveals how to start a new business, disrupt an industry, and adapt to changing environments by leveraging technology and a new mindset.

Serial entrepreneur Seth Merrin has built businesses by seeing issues with the status quo and introducing positive changes that have disrupted--and revolutionized--industries. In this book, he breaks down his process step-by-step to show you what you need to know to successfully start a company and transform an industry. Merrin's incredible story, coupled with real, actionable advice, will resonate with anyone who wants to be a catalyst of change. With this book, readers will learn to see the inefficiencies, ineptitudes, and everyday problems that others dismiss as the cost of doing business and create "unfair competitive advantages" to stack the deck--and win. You'll see how problems in current business models are really opportunities of which to take advantage and learn what you need to know and do to seize those opportunities --no matter where you work.

Seth Merrin saw Wall Street as it was, then built a company to turn it into what it could be--safer and more efficient for investors. This book shows you how he did it, and how you can too, with the power of positive destruction.

  • Discover how to turn status quo into disruption
  • Understand how to stack the deck in your favor to achieve the best possible chances of success
  • Learn how to build and run a company and design a culture for constant change
  • Acquire new skills to create strategy, sell your disruptive product or service, and negotiate effectively

Technology and innovation can disrupt or transform any industry. It's happening faster and more broadly now than ever, creating myriad opportunities for everyone. But winning in this new world is not easy. The incumbents will fight mightily against it and even those who would benefit from change may first express fear. This book reveals the techniques from identifying the opportunities to designing and executing the strategy you'll need to succeed. With The Power of Positive Destruction you can to tap into your inner change agent and transform your company, your industry, and the world.

9781118226155

Rebooting Work: Transform How You Work in the Age of Entrepreneurship

Available in: eBook, Hardcover
From Silicon Valley leader Maynard Webb, how we can leverage technology to change how we work

Maynard Webb has always been the go-to guy when Silicon Valley companies have thorny problems. Whether revamping eBay's crashing servers (transforming their technology weaknesses into a competitive strength) or investing in emerging technology start-ups, Webb brings strategic and operational savvy to every issue and venture. In his first book, Webb brings this same focus to tackle outdated models of work, created a century ago, which no longer sync up with either individual or employers' needs.

Through a unique framework, Webb identifies 4 different mindsets around work (the company man, CEO of your own destiny, disenchanted employee, and the aspiring entrepreneur). It organizes those who are self-motivated versus those who are waiting to be discovered and aims to give readers the tools to become more self-actualized, happier, and ultimately more fulfilled in their careers. In identifying a paradigm shift that is already under way, Webb demonstrates clearly how to harness technology to embrace our own personal happiness, allowing people to become more productive at work and also spend more time with their families. Contains a framework that demonstrates how we can leverage technology to create better job opportunities and foster more balanced lives Written by Maynard Webb, chairman of LiveOps, former COO of e-Bay, founder of Webb Investment Network (WIN), and board member of Yahoo! and salesforce.com Includes personalized worksheets and empowering action-oriented advice

"Rebooting Work" reveals how anyone can take control of his or her own future, finding greater fulfillment, productivity, and happiness.

9781118980811

Startupland: How Three Guys Risked Everything to Turn an Idea Into a Global Business

Available in: Hardcover, eBook
The real story of what it takes to risk it all and go for broke.

Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional.

Founded in a Copenhagen loft by three thirty-something friends looking to break free from corporate doldrums, Zendesk Inc. is now one of the hottest enterprise software companies, still rapidly growing with customers in 150 countries. But its success was anything but predestined. With revealing stories both funny and frank, Mikkel shares how he and his friends bravely left secure jobs to start something on their own, how he almost went broke several times, how they picked up themselves and their families to travel across the world to California and the unknown, and how the three friends were miraculously still together for Zendesk's IPO and (still growing) success.

Much like Zendesk's mission itself--to remove friction, barriers, and mystery in order to make customer service easier and more approachable--Startupland removes some of the myths about startups and startup founders. Mikkel's advice, hard-won through experience, often bucks conventional wisdom and entrepreneurial tropes. He shares why failure (whether fast or slow) is awful, why a seemingly boring product or idea can be the most exciting, why giving back to the community is as important as the bottom line. From how to hire right (look for people who are not offended by swearing) to which personas generate the highest response rates, Mikkel answers the most pressing questions from the perspective of someone still in the trenches and willing to share the hard truth, warts and all.

While there are books by consultants who tell you how to build businesses, or by entrepreneurs now running billion-dollar businesses, there are few books from people still in the trenches who acutely remember the difficult daily decisions, the thrill (and fears) of the early days, the problems that scale with growing a business, and the reason why they all went on the adventure in the first place. Startupland is indispensable reading for all entrepreneurs who want to make their ideas the next big thing. The book will inspire and empower you to follow your own dream and create your own story.