Books by David Amerland
"[This book] reveals the practical steps that allow a sniper's brain to work in [a] superhuman precise, calculated way. It teaches readers how to understand and apply these steps, whether they are stuck in a cubicle facing mounting piles of work or sitting in a corner office making industry-defining decisions"--Amazon.com.
The Tribe That Discovered Trust: How Trust Is Created, Propagated, Lost and Regained in Commercial InteractionsAvailable in: Paperback, Hardcover
Trust is key to every relational exchange. It underpins every transaction, yet we have little idea how it is created or propagated and don't know what to do to regain it, if we lose it.
Google Semantic Search: Search Engine Optimization (Seo) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify YouAvailable in: Paperback
Optimize Your Sites for Today's Radically New Semantic Search Breakthrough "semantic search" techniques are already transforming Google(TM)'s search results. If you want to be found, yesterday's SEO techniques won't cut it anymore. "Google Semantic Search "tells you what to do instead--in plain English. David Amerland demystifies Knowledge Graph(TM), TrustRank(TM), AuthorityRank(TM), personalized and mobile search, social media activity, and much more. Drawing on deep knowledge of Google's internal workings and newest patents, he also reveals the growing impact of social networks on your SEO performance. Whether you do it yourself or supervise an agency, this is your complete playbook for next-generation SEO! - Learn how Google is delivering "answers," not just links--"and what it means to you"- Profit from Google Now(TM) and the fragmented, personalized future of search- Prepare for Knowledge Graph(TM) by growing your online reputation, authority, and trust- Stop using 10 common SEO techniques that no longer work- Discover the "truth "about Trust Ranking(TM)--and 10 steps to take right now- Go way beyond keywords in today's new era of content marketing- Strengthen the "social signal" you create on Twitter, Facebook, Google+, and LinkedIn- See why the "First Page of Google" is rapidly become obsolete- Drive unprecedented business value from your online identity and influence- Learn how Google captures meaning in unstructured data--"and give it what it wants"- Plan for all "4 Vs" of semantic search: Volume, Velocity, Variety, and Veracity- Rapidly transition from technical to "strategic "search optimization http: //helpmyseo.com/google-semantic-search.html
A completely revised and updated edition of the Amazon SEO best-seller on practical SEO practices and techniques that help you rank your website on Google's first search engine results page (SERPs). Completely new chapters that now include how to deal with Google's search query intent approach to delivering search results. It covers semantic search SEO practices and how to best make use of Google's Knowledge Graph to promote your website. It addresses the latest Google search algorithm changes and guides you on how to deal with them. It tackles the issue of content creation and content marketing and explains how to best solve it. SEO Help is a totally practical, step-by-step guide which in 20, new and easy-to-implement steps gives you the kind of cutting-edge, practical SEO advice you need to optimize your website, increase your search rankings and amplify your digital presence across the many different screens through which the web is accessed. This third, totally re-written edition uses zero jargon, requires no technical knowledge and assumes that your time is precious and you need to know what to do more than finding out the SEO theory behind why you have to do it. - Over 80% entirely new material and practical steps and advice. - Google's semantic search is covered helping you prepare for any future SEO changes. - Practical suggestions on how to fully integrate social media in your SEO. - Includes action plans at the end of each chapter to help you get moving fast. - Easy to get through, dip into it as you will or follow each step sequentially. David Amerland is a best-selling SEO and social media author and speaker. He guides global corporations on the formulation of SEO best practice and social media crisis management techniques. In SEO Help he has created a very accessible, SEO plan that any new webmaster can implement, straight from the very first chapter. The book gives you everything you need to help your website rank fast in Google, attract targeted customers, and continue to grow organically, increasing your web presence through the application of very accessible, easy-to-implement, steps. What usually stops you from succeeding in the online world is the fact that by the time you learn the valuable lessons you need to apply you have also ran out of time, energy and money. SEO Help dispenses with theory and complicated explanations. Its aim is to save you money you would spend in outsourcing SEO and help you get your website ranked fast. Its 20-step method is practical and straightforward, and it is suitable for a wide variety of websites and every type of online business. It is designed to help you get going quickly and see results within weeks rather than months.
Online Marketing Help: How to Promote Your Online Business Using Twitter, Facebook, Myspace and Other Social Networks.Available in: Paperback
Make your online marketing work for you. When you have an online business you wear too many hats, have too little time and never have enough money to market the way you think you need to. Now you do not need to worry about that. Online Marketing Help is a practical, step-by-step guide which takes you through all the steps you need to social network optimize your business, set up the time-saving tools you need to run its marketing and set up the activities which will increase its online impact and help you succeed at next to no cost. An online business which is social networked properly has: - Greater online visibility - More targeted visitors - More online sales and advertising enquiries - Greater opportunities to make a profit What usually stops you from succeeding in the online world is the fact that by the time you learn the valuable lessons you need to apply you have ran out of time and money. Online Marketing Help helps you save both time and money by showing you exactly what you need to do in order to turn any online business into a fully-fledged online marketing machine. Totally accessible, with complete, step-by-step details and no need for any deep know-how, it gives you the knowledge distilled from working practices and strategies successfully used by profitable online businesses so yours too can start to give you real money, real fast!