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Ori Brafman


Books by Ori Brafman


9781591841838

The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations

Available in: Paperback, eBook
Using starfish and spiders to illustrate two types of corporate organizations, this book explores how established companies and institutions must incorporate new ideas in order to continue their success.
9781591841432

Starfish and the Spider: The Unstoppable Power of Leaderless Organizations

Available in: eBook, Hardcover
If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg it grows a new one, and the old leg can grow into an entirely new starfish.

What's the hidden power behind the success of Wikipedia, craigslist, and Skype? What do eBay and General Electric have in common with the abolitionist and women's rights movements? What fundamental choice put General Motors and Toyota on vastly different paths? How could winning a Supreme Court case be the biggest mistake MGM could have made?

After five years of ground-breaking research, Ori Brafman and Rod Beckstrom share some unexpected answers, gripping stories, and a tapestry of unlikely connections. "The Starfish and the Spider" argues that organizations fall into two categories: traditional "spiders," which have a rigid hierarchy and top-down leadership, and revolutionary "starfish," which rely on the power of peer relationships.

"The Starfish and the Spider" explores what happens when starfish take on spiders (such as the music industry vs. Napster, Kazaa, and the P2P services that followed). It reveals how established companies and institutions, from IBM to Intuit to the US government, are also learning how to incorporate starfish principles to achieve success. The book explores:

* How the Apaches fended off the powerful Spanish army for 200 years
* The power of a simple circle
* The importance of catalysts who have an uncanny ability to bring people together
* How the Internet has become a breeding ground for leaderless organizations
* How Alcoholics Anonymous has reached untold millions with only a shared ideology and without a leader

"The Starfish and the Spider" is the rare book that will change how you understand the world around you.

9780385524384

Sway: The Irresistible Pull of Irrational Behavior

Available in: eBook, Hardcover
Why are we more susceptible to falling in love when we feel we are in danger? How was a Harvard Business School professor able to convince a student to pay 208 dollars for a twenty-dollar bill? What caused the head of safety at KLM Airlines to disregard his training and the rules of aviation, leading to the deadliest airline crash in history? In SWAY, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, explain what these phenomena have in common by revealing the hidden psychological forces that drive irrational behavior. Drawing on the latest research from social psychology, behavioral economics, and organizational behavior, the Brafmans reveal the ongoing dynamic forces that affect nearly every aspect of our personal and business lives, including: - Loss aversion: our tendency to go to great lengths to avoid perceived losses - The diagnosis bias: our inability to reevaluate our initial diagnosis of a person or situation - Commitment: our reluctance to change the course of a plan or decision, even when it's not working A lively and thought-provoking narrative in the bestselling tradition of Blink, SWAY shows how these and other psychological undercurrents distort logical thought, and reveals how readers can avoid falling victim to them.