Ori Brafman

Books by Ori Brafman


Radical Inclusion: What the Post-9/11 World Should Have Taught Us about Leadership

Available in: Hardcover
"Today's leaders are in competition for the trust and confidence of those they lead more than ever before. Dempsey and Brafman assert that the nature of power is changing and should not be measured by degree of control alone. They offer principles for adaptation and bring them to life with examples from business, academia, government, and the military."--Jacket flap.

Sway: The Irresistible Pull of Irrational Behavior

Available in: Paperback
Like the bestsellers "Blink" and "Freakonomics," this lively narrative offers a fresh view of the world, explaining the previously inexplicable and revealing hidden influences on human decision-making.

The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations

Available in: Paperback
Using starfish and spiders to illustrate two types of corporate organizations, this book explores how established companies and institutions must incorporate new ideas in order to continue their success.

Sway: The Irresistible Pull of Irrational Behavior

Available in: Hardcover
Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, reveal the hidden psychological forces that drive irrational behavior.

Starfish and the Spider: The Unstoppable Power of Leaderless Organizations

Available in: Hardcover
If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg it grows a new one, and the old leg can grow into an entirely new starfish.

What's the hidden power behind the success of Wikipedia, craigslist, and Skype? What do eBay and General Electric have in common with the abolitionist and women's rights movements? What fundamental choice put General Motors and Toyota on vastly different paths? How could winning a Supreme Court case be the biggest mistake MGM could have made?

After five years of ground-breaking research, Ori Brafman and Rod Beckstrom share some unexpected answers, gripping stories, and a tapestry of unlikely connections. "The Starfish and the Spider" argues that organizations fall into two categories: traditional "spiders," which have a rigid hierarchy and top-down leadership, and revolutionary "starfish," which rely on the power of peer relationships.

"The Starfish and the Spider" explores what happens when starfish take on spiders (such as the music industry vs. Napster, Kazaa, and the P2P services that followed). It reveals how established companies and institutions, from IBM to Intuit to the US government, are also learning how to incorporate starfish principles to achieve success. The book explores:

* How the Apaches fended off the powerful Spanish army for 200 years
* The power of a simple circle
* The importance of catalysts who have an uncanny ability to bring people together
* How the Internet has become a breeding ground for leaderless organizations
* How Alcoholics Anonymous has reached untold millions with only a shared ideology and without a leader

"The Starfish and the Spider" is the rare book that will change how you understand the world around you.