Lucas Conley

Books by Lucas Conley


Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World

Available in: Hardcover

A book for a different breed of business leader, one who looks beyond the moment to create a life of significance.
Most of us are familiar with the traditional way of looking at legacy--something preserved in the past. Traditional legacy is all around us, evidenced by the steady churn of autobiographies, bequests, commemorations, and dedications we are forever leaving in our collective cultural wake. This is not the legacy you will find in this book.
Legacy in the Making celebrates an active, dynamic form of "modern legacy," seen through the eyes of a select group of extraordinary men and women who are pursuing their enduring ambitions in the age of now. More than caretakers of the past, these modern legacy builders are also the authors of a vital today and tomorrow. Rather than leaving their legacies behind them, they are looking ahead to harness their long-term ambitions and inspire others to help carry them forward. These are not static, traditional legacies. These are legacies in the making.


OBD: Obsessive Branding Disorder: The Business of Illusion and the Illusion of Business

Available in: Paperback
The world is more branded than ever before: Americans encounter anywhere between 3,000 and 5,000 ads a day, and increasingly brands vie for our attention from insidious angles that target our emotional responses (scent, taste, sound, and touch). In an ever-faster, more competitive global landscape, branding, or "identity-making," has begun to replace the research and development of yore.

From the fertile crescent of branding (Cincinnati) to the laboratories of sensory specialists (musicologists, and "noses"), Lucas Conley investigates the phenomenon of rampant commercialism (often backed by little substance), offering an illuminating portrait of an age of obsession.


The Method Method: Seven Obsessions That Helped Our Scrappy Start-Up Turn an Industry Upside Down

Available in: Hardcover
Founded 10 years ago by childhood pals Ryan and Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Ryan and Lowry obsess over seven principles at the heart of Method's business philosophy.