Jaideep Prabhu

Books by Jaideep Prabhu


Frugal Innovation: How to Do More with Less

Available in: Paperback
Winner of the CMI Management Book of the Year 2016

Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to cost-conscious and environmentally-aware consumers at home. With an estimated trillion-dollar global market for frugal products, and with potentially huge cost savings to be gained, frugal innovation is revolutionizing business and reshaping management thinking. This book explains the principles, perspectives and techniques behind frugal innovation, enabling managers to profit from the great changes ahead. The book explains:

How to achieve mass customization, using low-cost robotics, inexpensive product design and virtual prototyping software.

How consumers and other external partners can help develop products

How to implement sustainable practices, such as the production of waste-free products

How to change the corporate culture to become more frugal


Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth

Available in: Hardcover

"Jugaad Innovation is the most comprehensive book yet toappear on the subject [of frugal innovation]."
--The Economist

A frugal and flexible approach to innovation for the 21stcentury

Innovation is a key directive at companies worldwide. But inthese tough times, we can't rely on the old formula that hassustained innovation efforts for decades--expensive R&Dprojects and highly-structured innovation processes. JugaadInnovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexibleinnovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution bornfrom ingenuity and cleverness) is leading to dramatic growth andhow Western companies can adopt jugaad innovation to succeedin our hypercompetitive world.

  • Outlines the six principles of jugaad innovation: Seekopportunity in adversity, do more with less, think and actflexibly, keep it simple, include the margin, and follow yourheart
  • Features twenty case studies on large corporations from aroundthe world--Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, andmore--that are actively practicing jugaadinnovation
  • The authors blog regularly at Harvard Business Review;their work has been profiled in BusinessWeek, MIT SloanManagement Review, The Financial Times, The Economist, andmore
  • Filled with previously untold and engaging stories ofresourceful jugaad innovators and entrepreneurs in emergingmarkets and the United States

This groundbreaking book shows leaders everywhere why the timeis right for jugaad to emerge as a powerful business tool inthe West--and how to bring jugaad practices to theirorganizations.