Books by Seth Godin — Bulk Books — Business Books in Bulk — 800-CEO-READ
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Seth Godin

Seth is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books LinchpinTribesThe Dip and Purple Cow.

In addition to his writing and speaking, Seth founded both Yoyodyne and Squidoo. His blog (which you can find by typing "seth" into Google) is one of the most popular in the world.

He was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013.

Recently, Godin once again set the book publishing industry on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way.

His newest book, What To Do When It's Your Turn, is already a bestseller.


http://www.sethgodin.com/

Books by Seth Godin


9781591845331

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

Available in: Paperback, Compact Disc, Hardcover, eBook
Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.
9780743227902

The Big Red Fez: How to Make Any Web Site Better

Available in: Paperback
From the author of the "New York Times" bestseller "Permission Marketing" comes a sharp, engaging book about building a better web site. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work.
9781591841661

The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

Available in: Hardcover, eBook, Pre Recorded Audio Player
A little book with a big idea, "The Dip" reveals that the system is stacked against the people who don't know when to quit (and when to stick).
9789562912143

Everyone Is an Expert

Available in: Paperback
THIS BOOK is for anyone who wants more online traffic, more revenue, more followers, more attention, more interest, more donations or more influence. The paradox, of course, is that the best way to get all these things is by delivering less.
9789562919869

Everyone's an Expert (Reprint of a 2005 Free eBook Under Creative Commons License)

Available in: Paperback
This book is a reprint of a 2005 free ebook under Creative Commons License by Seth Godin.
9781591841678

Free Prize Inside!: How to Make a Purple Cow

Available in: Paperback, eBook
How to find the soft innovation that will make your product, service, school, church, or career worth talking about.

We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable.

Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself.

Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you?re in. Consider these free prizes:

• The Tupperware party, which turned buying plastic bowls into a social event
• Flintstones vitamins, which turned a serious product into something fun
• The free change-counting machine at every Commerce Bank branch
• The little blue box from Tiffany, which makes people happy before they even open it

This book offers a way to create free prizes quickly, cheaply, and reliably?and persuade others in your organization to help you bring them to life.


From the Trade Paperback edition.
9781591840411

Free Prize Inside!: The Next Big Marketing Idea

Available in: Hardcover, eBook
"Purple Cow" was the #1 bestselling marketing book on Amazon in 2003. Now in "Free Prize Inside," Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves.

"Purple Cow" taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies?

"Free Prize Inside" delivers those answers and much more. It's a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working. Thirty years ago, the best way to sell something was to advertise it on television. But today's consumers are cynical, and your product or service had better be more than just hype and clever advertising. Even better, it ought to come with a market-changing innovation?a free prize inside.

You don?t have to spend a fortune to create something cool that virtually sells itself. Think of simple but powerful innovations like the Tupperware party, Flintstones vitamins, G.I. Joe (a doll just for boys), Lucille Roberts (a gym just for women), and frequent flier miles. "Free Prize Inside" will teach you how to create those kinds of blockbusters at your own company without a bunch of MBA-brainwashed marketers. You don?t have to be a genius?you just need curiosity, initiative, and a strategy for overcoming resistance when you champion your idea.

We?re all marketers now, no matter what our job titles. With Godin's help, we can find the free prize that will transform our companies.

9781591846079

The Icarus Deception: How High Will You Fly?

Available in: eBook, Hardcover
In Godin's most inspiring book yet, he challenges readers to find the courage to treat their work as a form of art. Being an artist is seizing new ground, making connections, and working without a map. With those tools, a worker is an artist, no matter what it says on the business card.
9781591844099

Linchpin: Are You Indispensable?

Available in: Paperback, Hardcover, eBook
There used to be two teams in every workplace: management and labor. Now there's a third team: the linchpins. These people figure out what to do when there's no rule book, and they are essential building blocks of great organizations.
9781591841746

Meatball Sundae: Is Your Marketing Out of Sync?

Available in: Paperback, eBook, Hardcover
?Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don't care, as long as it's shiny and new.?
Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck!
As traditional marketing fades away, the new tools seem irresistible. But they don't work as well for boring brands (?meatballs?) that might still be profitable but don't attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that's a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion.
"Meatball Sundae" is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don?t.
The winners aren't just annoying start-ups run by three teenagers who never had a real job. You?ll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces ?Will it blend videos that demolish golf balls, Coke cans, iPhones, and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube.
Godin doesn't pretend that it's easy to get your products, marketing messages, and internal systems in sync. But he?ll convince you that it's worth the effort.
9780684856360

Permission Marketing: Turning Strangers Into Friends and Friends Into Customers

Available in: Paperback, eBook, Hardcover
Called "the ultimate entrepreneur for the Information Age" by "Business Week, " Godin explains Permission Marketing, a concept that shapes a sales pitch sothat consumers winningly accept it.
9781511366106

Poke the Box

Available in: MP3 CD, eBook, Hardcover
First published by Do You Soom, Inc. through The Domino Project.
9781591843177

Purple Cow: Transform Your Business by Being Remarkable

Available in: Hardcover, eBook, Compact Disc
In "Purple Cow, "Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
9780684856964

Simon & Schuster Super Crossword Puzzle Dictionary and Reference Book (Original)

Available in: Paperback,
The crossword companion with a contemporary edge: a hip, one-of-a-kind reference that offers up-to-date terms, names in the news, facts about pop culture, and other tidbits that comprise most puzzles today.
9781591841265

Small Is the New Big: And 183 Other Riffs, Rants, and Remarkable Business Ideas

Available in: Hardcover, eBook
This compilation of the author's blog writings and magazine columns guides readers through his new marketing world with well-turned phrases and more developed pieces.
9780743233385

Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change

Available in: eBook, Paperback
Bestselling author and marketing guru Godin zooms forward with this revolutionary new way to manage companies and thrive during times of change.
9781591842330

Tribes: We Need You to Lead Us

Available in: Hardcover, eBook, Pre Recorded Audio Player
Tribes are everywhere, in companies large and small, and their members are hungry for connection, meaning, and change--in other words, for leadership. For the first time, explains Godin, everyone has an opportunity to lead, not just bosses. In "Tribes," he explains how.
9780786887170

Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing for You.

Available in: Paperback, Hardcover, eBook
Godin's bold and provocative manifesto for marketing in the 21st century is now available in paperback--with a new Afterword--as he shows how to turn ideas into epidemics by helping your customers do the marketing for you.
9781591846109

V Is for Vulnerable: Life Outside the Comfort Zone

Available in: Hardcover
This full-color, adult ABC book is the perfect companion to "The Icarus Deception, " highlighting a key riff in that book and featuring illustrations by the Web's favorite cartoonist, Hugh MacLeod. It captures 26 of Godin's principles about treating work as a form of art.
9781591848240

We Are All Weird: The Rise of Tribes and the End of Normal

Available in: Hardcover, eBook
First published by Do You Zoom, Inc. through The Domino Project.
9781591846093

Whatcha Gonna Do with That Duck?: And Other Provocations, 2006-2012

Available in: eBook, Hardcover
This browsable hardcover collects the very best of the past six years of Godin's acclaimed blog. It's a follow-up to his previous collection, "Small is the New Big" and is designed for dipping into again and again.
9780887307584

Wisdom, Inc.

Available in: Paperback
Godin's simple, highly readable handbook of business virtues will help everyone from assistant managers to CEOs cultivate habits that lead to a lifetime of good business. Godin interviewed 1,500 top executives from a wide range of industries to isolate the 30 virtues consistently named by respondents.
9781427798619

Word of Mouth Marketing: How Smart Companies Get People Talking (Revised)

Available in: Hardcover
Fully updated and revised, this guide reveals the five essential steps to making word of mouth work and how blogs, communities, viral email, and buzz can build a business. It also features stories on how the first edition of this book affected the businesses of readers.