800-CEO-READ is closed until Monday, August 19th, when we will become Porchlight Book Company! Read the news here.

Seth Godin

Seth is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books LinchpinTribesThe Dip and Purple Cow.

In addition to his writing and speaking, Seth founded both Yoyodyne and Squidoo. His blog (which you can find by typing "seth" into Google) is one of the most popular in the world.

He was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013.

Recently, Godin once again set the book publishing industry on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way.

His newest book, What To Do When It's Your Turn, is already a bestseller.


Books by Seth Godin


This Is Marketing: You Can't Be Seen Until You Learn to See

Available in: Hardcover, Boxed Set
#1 Wall Street Journal Bestseller

Instant New York Times Bestseller

A game-changing approach to marketing, sales, and advertising.

Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This book shows you the way.


Poke the Box: When Was the Last Time You Did Something for the First Time?

Available in: MP3 CD, Hardcover
First published by Do You Zoom, Inc. through The Domino Project.

We Are All Weird: The Rise of Tribes and the End of Normal

Available in: Hardcover
First published by Do You Zoom, Inc. through The Domino Project.

El Marketing del Permiso

Available in: Paperback
Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity -time- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.

The Icarus Deception: How High Will You Fly?

Available in: Hardcover
In Godin's most inspiring book yet, he challenges readers to find the courage to treat their work as a form of art. Being an artist is seizing new ground, making connections, and working without a map. With those tools, a worker is an artist, no matter what it says on the business card.

V Is for Vulnerable: Life Outside the Comfort Zone

Available in: Hardcover
This full-color, adult ABC book is the perfect companion to "The Icarus Deception, " highlighting a key riff in that book and featuring illustrations by the Web's favorite cartoonist, Hugh MacLeod. It captures 26 of Godin's principles about treating work as a form of art.

Whatcha Gonna Do with That Duck?: And Other Provocations, 2006-2012

Available in: Hardcover
This browsable hardcover collects the very best of the past six years of Godin's acclaimed blog. It's a follow-up to his previous collection, "Small is the New Big" and is designed for dipping into again and again.

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

Available in: Paperback, Compact Disc, Hardcover
Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.

Meatball Sundae: Is Your Marketing Out of Sync?

Available in: Paperback, Hardcover
?Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don't care, as long as it's shiny and new.?
Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck!
As traditional marketing fades away, the new tools seem irresistible. But they don't work as well for boring brands (?meatballs?) that might still be profitable but don't attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that's a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion.
"Meatball Sundae" is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don?t.
The winners aren't just annoying start-ups run by three teenagers who never had a real job. You?ll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces ?Will it blend videos that demolish golf balls, Coke cans, iPhones, and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube.
Godin doesn't pretend that it's easy to get your products, marketing messages, and internal systems in sync. But he?ll convince you that it's worth the effort.

Linchpin: Are You Indispensable?

Available in: Paperback, Hardcover
There used to be two teams in every workplace: management and labor. Now there's a third team: the linchpins. These people figure out what to do when there's no rule book, and they are essential building blocks of great organizations.

Purple Cow, New Edition: Transform Your Business by Being Remarkable

Available in: Hardcover, Compact Disc
In "Purple Cow, "Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.

Word of Mouth Marketing: How Smart Companies Get People Talking (Revised)

Available in: Hardcover
Fully updated and revised, this guide reveals the five essential steps to making word of mouth work and how blogs, communities, viral email, and buzz can build a business. It also features stories on how the first edition of this book affected the businesses of readers.

Tribes: We Need You to Lead Us

Available in: Hardcover, Pre Recorded Audio Player
Tribes are everywhere, in companies large and small, and their members are hungry for connection, meaning, and change--in other words, for leadership. For the first time, explains Godin, everyone has an opportunity to lead, not just bosses. In "Tribes," he explains how.

Everyone's an Expert (Reprint of a 2005 Free eBook Under Creative Commons License)

Available in: Paperback
This book is a reprint of a 2005 free ebook under Creative Commons License by Seth Godin.

The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

Available in: Hardcover, Pre Recorded Audio Player
The difference between success and failure comes down to one thing: when you quit. If you stick it out through the dip, you've got a shot at becoming the best in the world. This short program is designed to sell you on that idea and to teach you when to stick (very important) and when to quit (even more important). What happens when you and your colleagues commit to being the best in the world?

Free Prize Inside!: How to Make a Purple Cow

Available in: Paperback
How to find the soft innovation that will make your product, service, school, church, or career worth talking about.

We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable.

Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself.

Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you?re in. Consider these free prizes:

• The Tupperware party, which turned buying plastic bowls into a social event
• Flintstones vitamins, which turned a serious product into something fun
• The free change-counting machine at every Commerce Bank branch
• The little blue box from Tiffany, which makes people happy before they even open it

This book offers a way to create free prizes quickly, cheaply, and reliably?and persuade others in your organization to help you bring them to life.

From the Trade Paperback edition.

Everyone Is an Expert

Available in: Paperback
THIS BOOK is for anyone who wants more online traffic, more revenue, more followers, more attention, more interest, more donations or more influence. The paradox, of course, is that the best way to get all these things is by delivering less.

Small Is the New Big: And 183 Other Riffs, Rants, and Remarkable Business Ideas

Available in: Hardcover
This compilation of the author's blog writings and magazine columns guides readers through his new marketing world with well-turned phrases and more developed pieces.

Free Prize Inside!: The Next Big Marketing Idea

Available in: Hardcover
"Purple Cow" was the #1 bestselling marketing book on Amazon in 2003. Now in "Free Prize Inside," Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves.

"Purple Cow" taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies?

"Free Prize Inside" delivers those answers and much more. It's a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working. Thirty years ago, the best way to sell something was to advertise it on television. But today's consumers are cynical, and your product or service had better be more than just hype and clever advertising. Even better, it ought to come with a market-changing innovation?a free prize inside.

You don?t have to spend a fortune to create something cool that virtually sells itself. Think of simple but powerful innovations like the Tupperware party, Flintstones vitamins, G.I. Joe (a doll just for boys), Lucille Roberts (a gym just for women), and frequent flier miles. "Free Prize Inside" will teach you how to create those kinds of blockbusters at your own company without a bunch of MBA-brainwashed marketers. You don?t have to be a genius?you just need curiosity, initiative, and a strategy for overcoming resistance when you champion your idea.

We?re all marketers now, no matter what our job titles. With Godin's help, we can find the free prize that will transform our companies.


Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change

Available in: Paperback
Bestselling author and marketing guru Godin zooms forward with this revolutionary new way to manage companies and thrive during times of change.

The Big Red Fez: How to Make Any Web Site Better

Available in: Paperback
From the author of the "New York Times" bestseller "Permission Marketing" comes a sharp, engaging book about building a better web site. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work.

Permission Marketing: Turning Strangers Into Friends and Friends Into Customers

Available in: Paperback, Hardcover
Seth Godin takes the concept of one-to-one marketing to the next level in this exciting introduction to "permission marketing" -- a dynamic new technique that encourages consumers to seek out information and allows businesses to direct their efforts in the most efficient and effective way.

Simon & Schuster Super Crossword Puzzle Dictionary and Reference Book (Original)

Available in: Paperback, Unspecified
The crossword companion with a contemporary edge: a hip, one-of-a-kind reference that offers up-to-date terms, names in the news, facts about pop culture, and other tidbits that comprise most puzzles today.

Wisdom, Inc.

Available in: Paperback
Godin's simple, highly readable handbook of business virtues will help everyone from assistant managers to CEOs cultivate habits that lead to a lifetime of good business. Godin interviewed 1,500 top executives from a wide range of industries to isolate the 30 virtues consistently named by respondents.