Books by Jonah Berger
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?
A sacred walk down the path of life with a disability; "He Walks Like a Cowboy" takes an in-depth look at one man's journey to accept his limitations, redefine his abilities, and discover the life he was meant to live. Author Jonah Berger shares all of the colors of his life lived with physical challenges through his truthful, hilarious, and often painful personal accounts. An honest insight on the evolution of a disability from child, to boy, to man, the story holds nothing back as it inspires readers' to understand and believe in the human spirits' ability to grow. A heart-warming view of how struggles can be beautiful, and strength can be found in the weakest of places.
A hologram on the front of the jacket can be positioned so that the line "Everyone's reading it!" is visible.