Books by Peter Shankman
Legendary online marketer Shankman, founder of Help a Reporter Online (HARO), reveals how to make the most of social and viral media in customer service. This book shares everything he learned in founding HARO and other online startups and through his 25-year career online.
The era of authoritarian cowboy CEOs like Jack Welch and Lee Iacocca is over. Shankman, a pioneer in modern PR, marketing, and advertising, profiles the famously nice executives, entrepreneurs, and companies that are setting the standard for success in this new collaborative world.
Bestselling author Peter Shankman shows you how to create fanatically loyal customers who convert everyone they meet