John Ullmen


Books by John Ullmen


9780814420157

Real Influence: Persuade Without Pushing and Gain Without Giving in

Available in: Hardcover
People won't put up with being "sold" anymore. If they sense they are being pushed, their guard goes up--and even if they do comply, lingering resentment undermines the relationship. In this groundbreaking book, authors Goulston and Ullmen reveal a new model for authentic influence.