Rohit Bhargava


Books by Rohit Bhargava


9781118137536

Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action

Available in: eBook, Hardcover

From the Publisher:
How to become a trusted resource for consumers in a society of constant manipulation

People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. "Likeonomics" offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you.

"Likeonomics" provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including: An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their productsA Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 yearsA tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationshipsAuthor Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companies

With "Likeonomics" as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.


BusinessEconomicsFinance

9781940858159

Non-Obvious 2016 Edition: How to Think Different, Curate Ideas & Predict the Future

Available in: Paperback
Last year one of the world's most popular marketing trend reports was expanded into the Wall Street Journal best selling book Non-Obvious - all about how to curate ideas and predict the future. In this ALL NEW annual 2016 update, longtime brand consultant and marketing Professor Rohit Bhargava shares 15 new trends that will shape the business world in 2016. Introducing new trends like "Virtual Empathy" and "Strategic Downgrading," the latest edition features trends in five categories - culture & consumer behavior, marketing & social media, technology & design, media & education, and economics & entrepreneurship.Previous editions of the Non-Obvious Trend Report predicted the growth of content marketing, real time customer care and rise of women leaders in business. To date, these reports have been read more than half a million times. In this ALL NEW 6th Edition, readers also get 2016 updates to all 15 trends from last year's report, as well as learn techniques for curating trends and the five essential skillsets required in order to be able to predict the future for yourself. Through entertaining stories, deep analysis and a surprisingly simple approach - Rohit proves that even though we imagine trend forecasting is done only by business gurus, each of us can get better at curating trends for ourselves ... as long as we know what to look for.
9781940858104

Non-Obvious: How to Think Different, Curate Ideas and Predict the Future

Available in: Hardcover
The sad truth about most trend predictions is that they seem to focus on restating the blatantly obvious. Predicting the "rise of wearable technology" in 2015 is a bit like predicting the ground will be wet the day after a rain storm ... it is undoubtedly true - but relatively useless to hear out loud. Five years ago, longtime brand consultant and marketing Professor Rohit Bhargava began producing his annual "Non-Obvious Trend Report" where he curated 15 trends to describe consumer behavior, marketing and where business was headed in the new year. His previous reports predicted the growth of content marketing, real time customer care and more transparency in business. To date, they have been downloaded and shared online more than half a million times. In this 5th Edition of his annual report, he takes readers behind the scenes for the very first time ever to share his techniques for curating trends and the five essential skillsets required in order to be able to predict the future for yourself. Through entertaining stories, deep analysis and a surprisingly simple approach - Rohit proves that even though we imagine trend forecasting is done only by business gurus ... each of us can get better at curating trends for ourselves as long as we know what to look for.
9781940858234

Non-Obvious: How to Think Different, Curate Ideas & Predict the Future (2017)

Available in: Paperback
The Latest Edition Of The #1 Bestselling Trend Series Shared Online More Than 1 Million Times! The Non-Obvious series of books is an annual trend report on the top 15 trends likely to affect business and consumer behaviour in the upcoming year. The book has been a Wall Street Journal bestseller, the research has been viewed and shared online more by more than a million readers and the report has been a multi-year #1 best seller online.