William Aulet

Books by William Aulet


Disciplined Entrepreneurship: 24 Steps to a Successful Startup

Available in: Hardcover

24 Steps to Success!

Disciplined Entrepreneurship will change the way youthink about starting a company. Many believe that entrepreneurshipcannot be taught, but great entrepreneurs aren't born withsomething special - they simply make great products. Thisbook will show you how to create a successful startup throughdeveloping an innovative product. It breaks down the necessaryprocesses into an integrated, comprehensive, and proven 24-stepframework that any industrious person can learn andapply.

You will learn:

  • Why the "F" word - focus - is crucialto a startup's success
  • Common obstacles that entrepreneurs face - and how toovercome them
  • How to use innovation to stand out in the crowd -it's not just about technology

Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need toimprove your odds of making a product people want.

Author Bill Aulet is the managing director of the Martin TrustCenter for MIT Entrepreneurship as well as a senior lecturer at theMIT Sloan School of Management.

For more please visit http: //disciplinedentrepreneurship.com/