Jay Baer

Books by Jay Baer


Hug Your Haters: How to Embrace Complaints and Keep Your Customers

Available in: Hardcover
Includes a detachable folded poster of "The Hatrix."

Youtility: Why Smart Marketing Is about Help Not Hype

Available in: Hardcover
A consultant and blogger defines a better alternative to anachronistic interruption marketing, with examples of companies that are building their marketing approach around YoutilityNa marketing strategy that creates devoted customers by providing something and being genuinely useful.

The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social

Available in: Hardcover
The social web has changed the way we do business forever

The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies.

Having the time and information required to make a considered business decision is a luxury - a luxury that's quickly facing extinction. Yet business hasn't adapted to this evolution. And adapt you must.

This book isn't about how to "do" social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you. Read about seven shifts that will help you make your company faster, smarter, and more social:

  • Engineer a New Bedrock
  • Find Talent You Can Trust
  • Organize your Armies
  • Answer the New Telephone
  • Emphasize Response-Ability
  • Build a Fire Extinguisher
  • Make a Calculator

The Now Revolution is pushing you to adapt the way you do business, from the inside out. It impacts your organization culturally, operationally, and functionally. This book is your guide to making the changes you need, and to harnessing the potential of this new communication era.